This comprehensive volume considers the corporate social responsibility (CSR) of tourism and hospitality firms towards stakeholders, exploring CSR in terms of broad stakeholder accountability by considering both the scope of reporting and the quality of stakeholder engagement. The authors analyse how CSR contributes to shareholder accountability (i.e. as financial performance) by developing a multiple attribute decision-making model to deploy CSR resources, analysing how CSR contributes to the management of systematic risk as part of an internationalisation strategy, and showing how philanthropy is used as a legitimisation tool.
The authors then review how managers negotiate CSR priorities within their organisational strategy by accounting for the utility gained by family firms from ecological and social outcomes in comparison with profit outcomes, analysing the trade-offs of co-constructing a sustainability innovation and weighting factors in water planning. They also review how employees are central to the delivery of CSR actions by exploring how green organisational culture affects organisational citizenship behaviour, how organisational green practices impact an organisation’s image and its customers’ environmental consciousness and behavioural intentions, and how organisational CSR affects employee pro-environmental citizenship and tourists’ pro-environmental citizenship. The book concludes by reviewing the role of consumers in CSR with ten strategies to close the consumers' attitude-behaviour gap and an account of how customers’ trust is a mediator between CSR, image and loyalty.
This book was originally published as a special issue of the Journal of Sustainable Tourism.
Table of Contents
1. Corporate social responsibility in tourism and hospitality Xavier Font and Jennifer Lynes 2. The boundary of corporate social responsibility reporting: the case of the airline industry Kate Ringham and Samantha Miles 3. The process of sustainability reporting in international hotel groups: an analysis of stakeholder inclusiveness, materiality and responsiveness Mireia Guix, Maria Jesus Bonilla-Priego and Xavier Font 4. An assessment model of corporate social responsibility practice in the tourism industry Jeou-Shyan Horng, Hsuan Hsu and Chang-Yen Tsai 5. Internationalization and corporate social responsibility in the restaurant industry: risk perspective Soyeon Jung, Joon Ho Kim, Kyung Ho Kang and Bora Kim 6. The corporate philanthropy and legitimacy strategy of tourism firms: a community perspective Caiping Wang, Honggang Xu and Gang Li 7. Green organizational climates and employee pro-environmental behaviour in the hotel industry Piotr Zientara and Anna Zamojska 8. Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions Patricia Martínez García de Leaniz, Ángel Herrero Crespo and Raquel Gómez López 9. Activating tourists’ citizenship behavior for the environment: the roles of CSR and frontline employees’ citizenship behavior for the environment Luu Trong Tuan (Tuan Luu) 10. Trade-offs between dimensions of sustainability: exploratory evidence from family firms in rural tourism regions Andreas Kallmuenzer, William Nikolakis, Mike Peters and Johanna Zanon 11. Eco-innovation for sustainable tourism transitions as a process of collaborative co-production: the case of a carbon management calculator for the Dutch travel industry Harald Buijtendijk, Juultje Blom, Jorine Vermeer and René van der Duim 12. Influential factors in water planning for sustainable tourism destinations Mar Vila, Arayeh Afsordegan, Nuria Agell, Mónica Sánchez and Gerard Costa 13. All aboard! Strategies for engaging guests in corporate responsibility programmes Gianna Moscardo and Karen Hughes 14. Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector Beatriz Palacios-Florencio, Julio García del Junco, Mario Castellanos-Verdugo and Isabel María Rosa-Díaz
Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK. His research focuses on understanding reasons for pro-sustainability behaviour and market-based mechanisms to encourage sustainable production and consumption.
Jennifer Lynes is Associate Professor and Director of Canada’s leading undergraduate program in environment and business at the University of Waterloo, Canada. Her research focuses on the intersection of sustainability and marketing, particularly with respect to the live music industry.