Corporate Sustainability and Business Management An Integrative Approach

1. Creating Synergy: The Integration of CSR and Corporate Sustainability

Meenu Maheshwari, Ashok Kumar Gupta, and Pragya Gaur

2. A Study of the Connection Between Corporate Social Responsibility and Financial Sustainability

Harshit Sinha and Ankit Gupta

3. Unraveling the Value of Corporate Governance and Its Relationship with Corporate Sustainability

Meenu Maheshwari, Ashok Kumar Gupta, and Nupur Tiwari

4. Sustainable Marketing: Principles, Strategies, and Challenges

Meenu Maheshwari and Shobhna Goyal

5. Sustainability-Driven Marketing and Green Branding

Sarita Trimbakraj Aurangabadkar

6. Sustainable Marketing: Overcoming Challenges and Unlocking Opportunities for Businesses in the 21st Century

Zunaith Ahmed and Kaneez Fatima Sadriwala

7. Recent Trends in Sustainable Toys and New Aspects in Sustainable Toy Marketing

Adit Jha and Praveen Choudhry

8. E-Commerce and Customer Satisfaction Index Measurement

Sanjiv Kumar, Sujit Metre, and Santosh Jaju

9. Integrating Sustainability in Supply Chain Management: A Global Perspective

Hemlata Agarwal

10. A Study on Sustainable Finance, Responsible Ranking, and Value Creation: A Path to Corporate Sustainability

Lakshmi Patibandla and Phani Kumar Katuri

11. The Role of Sustainability in Value Creation

Meenu Maheshwari and Rupali Loke

12. Sustainable Initiates and Outcome Towards Climate Change and Energy Transition

Leena George and Aiswarya Meriam Jonie

13. Sustainable Business Models: A Study of Manufacturing Sectors

Anju Gupta and Alka Kumawat

14. Are Business Ethics Enforced with Non-Punitive Legal Provisions? Discussion on the European Union and India

Manjima Banerjee and Kalpataru Bandopadhyay

15. Impact of Computer-Aided Audit Techniques on Corporate Sustainability in the Accounting Financial Industry: A Business Management Perspective

Sanket L. Charkha

Index

Biography

Meenu Maheshwari, PhD, is Head and Associate Professor of Commerce and Management at the University of Kota, India, where she is also convener of the Board of Studies of ABST and a chief editor of the University of Kota newsletter. A former lecturer at Govt. M.S.J. College, India, and a life member of several academic and professional bodies, she has received many awards for her work in education and research. She has completed major action research projects and has published research articles and conference papers, reference books, edited books, and book chapters.

Ashok Kumar Gupta, PhD, was a Principal and Professor at the J.D.B. Government Arts Girls College, University of Kota, India. He is President of the Indian Accounting Association, Kota Branch; a life member of several academic and professional bodies; and Deputy Coordinator and Observer of the National Accounting Talent Search Examination. His published work includes research articles and book chapters as well as conference presentations.

Pragya Gaur, PhD, was a Senior Research Fellow and guest faculty at the Department of Commerce and Management, University of Kota. Her published work includes research articles and papers at national and international conferences, seminars, and webinars. She received several best research paper awards for her presentations at international webinars. She is a life member of several research and academic bodies.

Rupali Loke is an Assistant Professor of Finance at Rajasthan Technical University at the University of Kota, India. She earned her MBA at Mumbai University and is currently carrying out her doctoral research work in innovation expenditure. She has industrial experience of five years in the finance domain. She has published research papers and has presented research papers at national and international conferences, seminars, and webinars.

“Offers a significant contribution by providing an detailed analysis of the intersection between corporate sustainability and contemporary business management. . . . Serves as a guiding illumination, shedding light on the trajectory toward a conscientious, morally upright, and environmentally sustainable framework for the administration of business enterprises.”

—From the Foreword by Prof. Alok Kumar Chakrawal, Vice Chancellor, Guru Ghasidas Vishwavidylaya (a Central University), India

“A significant milestone in the exploration of sustainable practice within the corporate world. The comprehensive work presented here provides invaluable insight into the profound changes taking place within contemporary business, written by leading experts in sustainability and business management. . . . A rich tapestry of case studies, best practices, and insightful perspectives illustrates the profound changes taking place in business. From supply chain optimization and sustainable product design to stakeholder engagement and corporate governance , each chapter delves into critical aspects of corporate sustainability.” </b></i>

—From the Foreword by Prof. Pratapsinh Chauhan, Vice Chancellor, Shri Govind Guru University, India