1st Edition
Corpus Linguistics and the Analysis of Sociolinguistic Change Language Variety and Ideology in Advertising
Chapter 1 Analysing sociolinguistic change through a radio ad corpus
Chapter 2 Language variety as a variable: The case of Irish English
Chapter 3 Language ideology and sociolinguistic change
Chapter 4 Examining language ideology in analysing sociolinguistic change: Frameworks and theories
Chapter 5 Designing, building and using a radio ad corpus for diachronic analysis
Chapter 6 Investigating sociolinguistic change through audience and referee design: Intervarietal analysis
Chapter 7 Investigating sociolinguistic change through audience and referee design: Intravarietal analysis
Chapter 8 Investigating indexicality
Chapter 9 Exploring pseudo-intimate discourse
Chapter 10 Conclusions
Biography
Joan O’Sullivan is a Lecturer in the Department of English Language and Literature at Mary Immaculate College, University of Limerick, Ireland.
'Joan O’Sullivan has carried out a comprehensive analysis of sociolinguistic change over time, based on a detailed case study of a diachronic corpus of Irish radio adverts. The careful consideration of issues relating to both corpus building and analysis offers much of value to students and researchers embarking on their own sociolinguistic projects.'
Paul Baker, Lancaster University, UK
'This study is a welcome addition to corpus linguistics, using its technology and methods to gain linguistic insights. Joan O’Sullivan has successfully demonstrated the sociolinguistic motivation of language variation and change with compelling data from the domains of media and advertising.'
Raymond Hickey, University of Duisburg and Essen, Germany
'This fascinating book tracks changes in the varieties of English used in radio advertisements in Ireland over four decades and links these to language ideology.'
- Susan Hunston, Department of English Language & Linguistics, University of Birmingham
