Creating Employee Champions: How to Drive Business Success through Sustainability Engagement Training, 1st Edition (Paperback) book cover

Creating Employee Champions

How to Drive Business Success through Sustainability Engagement Training, 1st Edition

By Joanna Sullivan


106 pages

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Paperback: 9781910174159
pub: 2014-06-16
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eBook (VitalSource) : 9781351274609
pub: 2017-09-08
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Disengaged employees cost companies billions in lost productivity and high turnover rates. Integrating sustainability into the soul of your business can unleash an "upward spiral" of engagement, and turn your employees into sustainability champions.Making business sustainability part of the job description drives employees towards collaboration, community and commitment. It transforms employees into authentic brand ambassadors and companies into movements. In addition, companies that embed sustainability are better positioned to anticipate and adapt to changing market conditions.Creating Employee Champions offers a three-step method for sustainability engagement training, and a paradigm shift in employee engagement and business sustainability. Use it to transplant NGO DNA into business DNA, so you can inspire hearts and minds, engage employees, foster dynamic commitment to meet sustainability goals and equip employees to engage with external stakeholders.

Table of Contents

PrefaceIntroduction1. Putting social responsibility at the heart of business strategy: What is a sustainable business?2. Empowering employees to drive social responsibility: What is sustainability engagement?3. Giving employees the tools to become sustainability advocates: What is sustainability engagement training?Final remarksUseful toolsReferencesFurther readingMindfulness for meditation

About the Series


DōShorts are a collection of concise, high-quality books for professionals, including a guide to the circular economy, the use of digital media in brand-builidng, integrated reporting, and how-to guides on producing a sustainability report, measuring a building's energy use, and valuing natural and social capital. They address one sustainability challenge at a time and can be read in 90 minutes. We aim to make those 90 minutes deliver value on a par with an expert seminar or master class.

The collection includes practical how-to guides as well as framework pieces and business briefings that give an expert overview of cutting edge developments in a wide range of fields.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Business Ethics
BUSINESS & ECONOMICS / Nonprofit Organizations & Charities