Disengaged employees cost companies billions in lost productivity and high turnover rates. Integrating sustainability into the soul of your business can unleash an "upward spiral" of engagement, and turn your employees into sustainability champions.Making business sustainability part of the job description drives employees towards collaboration, community and commitment. It transforms employees into authentic brand ambassadors and companies into movements. In addition, companies that embed sustainability are better positioned to anticipate and adapt to changing market conditions.Creating Employee Champions offers a three-step method for sustainability engagement training, and a paradigm shift in employee engagement and business sustainability. Use it to transplant NGO DNA into business DNA, so you can inspire hearts and minds, engage employees, foster dynamic commitment to meet sustainability goals and equip employees to engage with external stakeholders.
Table of Contents
PrefaceIntroduction1. Putting social responsibility at the heart of business strategy: What is a sustainable business?2. Empowering employees to drive social responsibility: What is sustainability engagement?3. Giving employees the tools to become sustainability advocates: What is sustainability engagement training?Final remarksUseful toolsReferencesFurther readingMindfulness for meditation