264 Pages
by
Routledge
264 Pages
by
Routledge
264 Pages
by
Routledge
Also available as eBook on:
Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing... Read more
Setting the scene: The need to design future offerings; The purpose of a business is to build value; The basics of designing a winning offering. How to design a winning competitive position: Why and how to differentiate; Differentiating in the support and merchandise dimensions; Differentiation creates private markets; Markets with dominant players. No success without winning resources: A winning offering needs to exploit a winning resource with the four cornerstones; Winning resources: pitfalls; Getting it together: the scissors process. Corporate strategy: managing the collection of offerings: Corporate strategy: its nature and aim; Success in diversification: relatedness; Success in diversification: the filters and the better-off test. Organizing and structuring for offering-centred strategies: Offerings need sponsors; Delivering value through corporate strategy. Final reflections: Stumbling-blocks and entrenched attitudes.
Biography
Authored by Mathur, Shiv; Kenyon, Alfred
"Very much a common sense, practical approach to implementing strategy."
David Butler, Kent Business School, University of Kent
"I found it so interesting I could have happily read more."
Dorothy Courtis, freelance business author and editor
"A new and interesting take on an old topic, but one which may well be exactly what managers and organizations need."
Professor Ian Favell, consultant for CMI, CIPD and author
