156 Pages
by
Routledge
156 Pages
by
Routledge
156 Pages
by
Routledge
Also available as eBook on:
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.
The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting... Read more
Introduction 1. The Entrepreneural venture 2. Managerial aspects 3. Legal aspects 4. Marketing aspects 5. Financial management aspects 6. Financial accounting aspects 7. Management accounting aspects 8. Fiscal aspects
Biography
Jenny van Sten-van't Hoff is based at Rotterdam Business School, the Netherlands
