1st Edition
Creating and Managing a CRM Platform for your Organisation
By Richard Boulton
Copyright 2019
170 Pages
10 B/W Illustrations
by
Gower
170 Pages
10 B/W Illustrations
by
Gower
170 Pages
10 B/W Illustrations
by
Gower
Also available as eBook on:
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives.
Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data... Read more
1. Introduction 2. Target Audience of Book 3. Outcomes of this Book 4. Overview of CRM Platforms and Data Management Processes and Data Knowledge 5. Implementing a CRM Platform 6. Data Issues & CRM Database Administration Tasks
Biography
Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.
