Creating and Managing a CRM Platform for your Organisation: 1st Edition (Paperback) book cover

Creating and Managing a CRM Platform for your Organisation

1st Edition

By Richard Boulton

Gower

158 pages | 10 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9781138335806
pub: 2019-01-09
$50.00
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Hardback: 9781138335783
pub: 2019-01-09
$140.00
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eBook (VitalSource) : 9780429443534
pub: 2019-01-15
from $25.00


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Description

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives.

Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation.

A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.

Table of Contents

1. Introduction 2. Target Audience of Book 3. Outcomes of this Book 4. Overview of CRM Platforms and Data Management Processes and Data Knowledge 5. Implementing a CRM Platform 6. Data Issues & CRM Database Administration Tasks

About the Author

Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.

Subject Categories

BISAC Subject Codes/Headings:
BUS018000
BUSINESS & ECONOMICS / Customer Relations
BUS041000
BUSINESS & ECONOMICS / Management
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS053000
BUSINESS & ECONOMICS / Quality Control
BUS057000
BUSINESS & ECONOMICS / Industries / Retailing
BUS070080
BUSINESS & ECONOMICS / Industries / Service Industries
BUS083000
BUSINESS & ECONOMICS / Information Management
BUS087000
BUSINESS & ECONOMICS / Production & Operations Management
BUS090000
BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)