1st Edition
Creative Concert Production and Entrepreneurship Concert Dramaturgy and Project Development for the Performing Arts
Creative Concert Production and Entrepreneurship: Concert Dramaturgy and Project Development for the Performing Arts offers a conceptual and applied introduction to the musical and dramaturgical challenges involved in developing and producing concerts. Drawing from over three decades of real-world experience and a range of international case studies, the author explores new models for cooperation between artists, cultural institutions, governments, and businesses, arguing for the importance of rooting the concert production process in artistic and ethical values. The book presents essential knowledge and techniques to meet the demand for music and stage performances across genres, arenas, formats, and distribution channels. Relevant to a wide range of students and professionals in music and the performing arts, Creative Concert Production and Entrepreneurship marries theory with practice, providing a framework for readers to develop the creative entrepreneurial practices essential for success in today’s music industry.
PART I: CREATIVE CONCERT PRODUCTION / Chapter 1: Music, cultural communication, and expanded professional demands / Chapter 2: Project development: Concepts and models / Chapter 3: Communication across artistic expressions and codes / Chapter 4: Methods for composing dynamic stage productions, concert dramaturgy / PART II: CULTURAL ENTREPRENEURSHIP / Chapter 5: Entrepreneurial concepts / Chapter 6: Value systems incorporating chains, workshops, and networks in music/performing arts entrepreneurship / Chapter 7: Experiences from a variety of integrated cultural programmes / Chapter 8: The international music industry: A plural sector, adapting to continuous change (Daniel Nordgård) / Chapter 9: Music-making and production: Value chains, policy, and protection (Paul Rutter)
Biography
Andreas Sønning is Professor at the Norwegian Academy of Music, Oslo, as well as a Visiting Professor to universities in the Erasmus Student Network (ESN). A classical flautist, he is the Founder and Artistic Director of his own production company, Sønning Music Performance, which has produced stage productions in 28 countries.
"Artistic Citizenship requires knowledge and skills from Performing and Creative artists to make stage production relevant to contemporary societies. Professor Sønning’s authoritative book provides a unique combination of proven tools for creating value-based stage content in productions across genres and target groups. This book helps students and the cultural sector to develop their creative potential and find partners and jobs across societal sectors."
—Keld Hosbond, Principal Det Jyske Musikkonservatorium, Royal Academy of Music
“Sønning´s book contains crucial interdisciplinary content, not found anywhere else. It is a guide to making supplementary competence teams between the creative and management sides of stage productions. Through Erasmus networks, I have seen the great benefit for business, management, visual art, graphic design, media, and music students combined.”
—Prof. Dr Markus Raueiser, CBS Cologne
“This book on Concert production and Creative Entrepreneurship is most timely. It comes at a time when the intersection between artistic expression and entrepreneurship presents major opportunities and challenges in practice, theory and research. Professor Andreas Sonning presents a comprehensive, careful, authoritative and thorough treatment of concert production through a cultural entrepreneurship and transdisciplinary lens. The book’s strength is in providing a multi actor value chain analysis of the production processes where success is based on the dynamic interaction between the players internally in the value chains and externally in larger value systems, all based on practical experience and examples throughout. This is a must read for students, musicians, professional artists, programme creators, researchers, educators, public and private bodies with an interest in supporting and developing cultural entrepreneurs”
—Dr Breda Kenny, Head of School of Business, Munster Technological University.
“A fascinating and in-depth guide into a performance stage production, written by an author who has spent a lifetime in the industry”
—Nick Long, former head of the School for Fine Art, Graphic Design and Fashion, Solent University, Southampton.
"The contemporary music industries require broad skill sets where performance excellence must be combined with creative content development and insight into entrepreneurship revelant for stage artists. This book offers a unique overview with practical models to develop a sustainable career for musicians, program developers, cultural leaders and other stage artists"
—Emmanuel Bleuse, Solo Cellist Orquestra Simfonica de les Illes Balears Cutat de Palma, Spain. Cello Professor El Conservatori Superior de Musica de Illes Balears, Mallorca
This is to express my conviction that Andreas Sonning's authoritative, comprehensive, and inspiring book on Creative Concert Production and Entrepreneurship is of the highest relevance for the general music world, and especially so for our faculty and students in art, research and education. [...] an enormously important and helpful tool. Andreas Sonning's concepts are already going to be implemented in practice within the framework of project productions at mdw, f.e. in the upcoming project KlangBildKlang, an innovative transdisciplinary festival with a strong outreach component.
—Prof Dr Johannes Meissl, vice principal at the University for Music and Performing Arts in Vienna, MDW, and Director for the European Chamber Music Association, ECHMA.
