1st Edition
Creative Industries in India
As digitalization meets local traditions, there is great potential for creative industries (CI) to promote economic and social development in middle- and low-income countries. This book explores the economic and cultural relevance of these industries in India.
The book identifies key topics regarding cultural and creative industries in India, which has a rich cultural heritage and a young demographic and is undergoing swift socio-economic change. It contains the most sophisticated and comprehensive mappings of CI in India to date. It also features numerous case studies, which illuminate the growth of CI in India, its intersections with caste and gender, the central role of handloom, handicraft, and other local practices within communities, as well as the specific challenges in safeguarding and harnessing various creative industry assets to promote sustainable development and social change.
Rich with empirical data, this book will be an essential read for scholars and researchers of cultural studies, economics, history, social work, development studies, media studies, and South Asian studies.
List of figures
List of tables
List of contributors
Acknowledgements
List of abbreviations
SECTION I
Concepts, methods, and introduction to the volume 1
1 Introduction
ABDUL SHABAN, FILIP VERMEYLEN AND CHRISTIAN HANDKE
2 Cultural policy and development: what are creative industries, and why do we care?
CHRISTIAN HANDKE
3 Creative industries: definitions, methodologies, and classifications for India
ABDUL SHABAN
SECTION II
Engaging with official statistics
4 Size, growth, and geographies of creative industries in India
ABDUL SHABAN AND FILIP VERMEYLEN
5 India’s exports and imports of creative goods and services: comparison with China, Brazil, and the UK
ABDUL SHABAN AND FILIP VERMEYLEN
6 Impact of digital technologies and industries on creative industries and its geographies in India
ABDUL SHABAN, FILIP VERMEYLEN AND ZINAT ABOLI
SECTION III
Communities and creativity
7 The traditional creative communities of Rajasthan: a case study of Kalbeliyas, the snake charmers and the gypsies of Rajasthan
UJJWAL DADHICH
8 Caught in the wheels of commerce? The commercialization of Madhubani painting in India
FILIP VERMEYLEN AND BHAGYALAKSHMI DAGA
9 Creativity among India’s elderly: few case studies
S.S. SRIPRIYA
SECTION IV
Cinema and music industries
10 Box office success of Bollywood films: an analysis of influencing factors
ZINAT ABOLI
11 India beyond Bollywood? Exploring the diverse Indian independent music industry in the digital age
BHAGYALAKSHMI DAGA
12 The changing landscape of travelling cinema in Maharashtra, India
GANDHARVA PEDNEKAR AND PURUSHOTTAM BHANDARE
13 Mollywood: the rise and fall of a subaltern cinema
SANJUKTA SATTAR, ABDUL SHABAN AND ALEEM FAIZEE
SECTION V
Arts and crafts
14 Handloom and handicraft in India: clusters and specializations
SANJUKTA SATTAR
15 Cultural embeddedness of gems and jewellery entrepreneurs in Jaipur
PHILIPPE CADÈNE
16 Leveraging skills into a craft through social entrepreneurship and jugaad innovation: the Chamar leatherworkers’ studio in Dharavi, Mumbai
MEGHAMRITA CHAKRABORTY AND ELLEN LOOTS
17 Creative weaving town: the carpet industry of Khairabad
RINKU
Index
Biography
Abdul Shaban is Professor at the School of Development Studies, Tata Institute of Social Sciences, Deonar, Mumbai, India.
Filip Vermeylen is Professor of Global Art Markets at the Department of Arts and Culture Studies at Erasmus University Rotterdam, the Netherlands.
Christian Handke is Associate Professor (tenured) of Cultural Economics at Erasmus University Rotterdam, the Netherlands.
