144 Pages
by
Routledge
144 Pages
by
Routledge
144 Pages
by
Routledge
Also available as eBook on:
Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the world’s foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and... Read more
Contents: Creative thinking; What is brainstorming?; Successful brainstorming; Evaluation; Introducing brainstorming; For instances; Related techniques; Bibliography; Glossary of terms; Index.
Biography
After working in the chemical industry, J Geoffrey Rawlinson spent twenty-five years with PA International as a management consultant. He is now a freelance writer and lecturer specialising in brainstorming and creativity.
'...The book is the best I know for guiding the practitioner of brainstorming.' Journal of Management Studies
