1st Edition

Creativity, Innovation and the Fourth Industrial Revolution The da Vinci Strategy

By Jon-Arild Johannessen Copyright 2023
140 Pages 32 B/W Illustrations
by Routledge

140 Pages 32 B/W Illustrations
by Routledge

140 Pages 32 B/W Illustrations
by Routledge

The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational... Read more
Chapter 1 Da Vinci creativity
Chapter 2 The da Vinci strategy for innovation
Chapter 3 Da Vinci structuring for innovation
Chapter 4 Da Vinci organization and innovation culture
Chapter 5 Da Vinci motivation as enthusiasm

Biography

Jon-Arild Johannessen is a Professor of Leadership at Kristiania University College, Oslo, Norway.