1st Edition

Creativity and Innovation for Managers

By Brian Clegg Copyright 1999
    128 Pages
    by Routledge

    by Routledge

    Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.

    By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic.

    It provides;
    - a practical approach to business creativity without the hype;
    - an agenda for making innovation happen in your business
    - a real world view.

    Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index


    Published in association with the Institute of Management

    'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.'
    'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.'

    Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA
    Ashridge Management College

    At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
    The Journal of the Institute of Public Sector Management