128 Pages
by
Routledge
128 Pages
by
Routledge
113 Pages
by
Routledge
Also available as eBook on:
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most... Read more
Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index
Biography
Published in association with the Institute of Management
'Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations.'
'This overview will appeal to the senior leaders of both commercial and not-for-profit sectors.'
Keith Milmer B.Tech, Ph.D, MBA, Director, 2 Year MBA
Ashridge Management College
At the end, i found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
The Journal of the Institute of Public Sector Management
