1st Edition

Crisis Communication Cases from Asia A Cultural Approach

Edited By Krishnamurthy Sriramesh, Su Lin Yeo Copyright 2025
    204 Pages 1 B/W Illustrations
    by Routledge

    204 Pages 1 B/W Illustrations
    by Routledge

    This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.

    Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural process of conducting crisis communication campaigns in this diverse context. Each of these cases addresses the onset, evolution, and resolution of the crisis. The contributors are seasoned practitioners who have done crisis communication work in this continent and have used the same framework of five environmental variables that define culture in this book: political culture; economic systems; societal culture; media systems; and activist environments.

    This edited volume is ideal for scholars and advanced students in public relations and strategic communication generally and crisis communication specifically.

    Krishnamurthy Sriramesh

    1. Extending the Horizons of Crisis Communication Scholarship and Practice: A Socio-cultural Perspective
    Krishnamurthy Sriramesh

    2. VIETNAM: Lost in Translation: Coca Cola’s Advertisement Sparks Crisis
    Mae Nguyen, Pui Fong Loh, Emmeline Jie Yi Tan, and Angeline Onasis

    3. INDIA: McDonald’s Faces Boycott Over Halal Meat
    Shabbir Akhtar and Hannah Luz Awitan

    4. MALAYSIA: Environmentalists Rally Against MNC Over Radioactive Waste
    Ryan Lim and Nikole Wong

    5. SINGAPORE: MNC Halts Retrenchment Over Employees’ Anger
    Clement Sim, Malcolm Teo, and Nicole Lee

    6. JAPAN: Nike’s Anti-Racism Ad Sparks Backlash
    Yuri Okutsu, Daphne Zhiying Xu, Fiona Hui Ling Loi, and Stephanie Ai Ling Ng

    7. CHINA: H&M “Canceled” by Chinese Consumers Over Uyghur Cotton
    Kathy Chengshuang Zhang, Sam Ahmed, Celest Quek, and Elle Ning Jin

    8. INDONESIA: Diversity vs Ideology: Muslims Demand Starbucks Boycott Over LGBTQ+
    Rahmatina Widyarini, Himesh Sharma, Ivan Chan, and Subhas Gopalakrishnan

    9. THAILAND: FoodPanda Faces Boycott for “Terrorist” Comment
    Jia Ning Neo, Isreya Liangkobkit, Natawan Panachuenvongsakul, Soe Honey Cho, and Lois Bastiaan

    10. SOUTH KOREA: Ignoring History Imperils Uniqlo’s Business
    Kritika Gupta, Quelle Audris Loo, Zi Xiang Phoon, Jotham Tobiah Lim, and Ju Young Yoon

    Su Lin Yeo


    Krishnamurthy Sriramesh is Professor of Public Relations in the College of Media, Communication, and Information at the University of Colorado, Boulder, USA.

    Su Lin Yeo is Associate Professor in the Lee Kong Chian School of Business at Singapore Management University.

    Crisis Communication Cases from Asia is a book that fills a void in the marketplace which will be welcomed by both students and practitioners interested in learning more about Crisis Communication in Asia. The editors of the book, Prof. Krishnamurthy Sriramesh and Associate Professor Yeo Su Lin, are well-known scholars in the field of Crisis Communication that worked closely with practitioners from both the private and public sectors in Asia in writing the book. The book incorporates a cultural perspective to crisis communication and includes a wide range of cases from different countries in the region, as well as different types of crises.”

    Daniel Laufer, Victoria University of Wellington, New Zealand


    “This book pushes the boundaries of theory and practice in crisis communication by incorporating a cultural perspective. Each case is examined through a socio-political lens including societal, organizational, political, economic, media and activist cultures. Such a perspective is novel to crisis communication scholarship, a welcome addition to advance knowledge. Notably, the book does not treat Asia as a homogenous whole, but as a tapestry of widely divergent cultures. This book fills a glaring lacuna in crisis communication research by offering a rich compilation of crisis cases from nine Asian countries written by practitioners using the same conceptual framework for analysis.”

    Ganga Dhanesh, University of Maryland, USA