Cross-Cultural Consumption: Global Markets, Local Realities, 1st Edition (Paperback) book cover

Cross-Cultural Consumption

Global Markets, Local Realities, 1st Edition

Edited by David Howes


224 pages

Purchasing Options:$ = USD
Paperback: 9780415138895
pub: 1996-11-07
Hardback: 9780415138888
pub: 1996-11-07
eBook (VitalSource) : 9780203437780
pub: 2002-11-01
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Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro Colleg

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General