1st Edition
Cross-Cultural Consumption Global Markets, Local Realities
Edited By David Howes
Copyright 1996
224 Pages
by
Routledge
224 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a... Read more
List of figures, Notes on contributors, Acknowledgements, INTRODUCTION: COMMODITIES AND CULTURAL BORDERS, Part I The mirror of consumption, Part II Consuming the ‘other’, Part III Consumption and identity, Bibliography, Index
Biography
David Howes
'An informative study of movement in the contemporary world. Through a collection of theoretically underpinned ethnographic studies, the book is a critique of a thesis of the globalisation of western consumer culture.' - Stef Jansen, Anthropology in Action
