With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder t
FOUNDATION OF CROSS-CULTURAL PSYCHOLOGY. Importance of Cross-Cultural Consideration. Demography and Statistics. Cross-Cultural Psychology. CROSS-CULTURAL DESIGN. Design of Handheld Devices. Web-based System and the Internet. Information Appliances and Future. METHODS AND TOOLS. Methodology of IT Products and Services Design. Guidelines of IT Products and Services Design. Appendix: Cross-Cultural Resources.