1st Edition

Cross-Cultural Television Audiences in the Age of Streaming Revisiting ‘The Export of Meaning’

Edited By Lothar Mikos, Gisela Dachs, Anne Beier, Benjamin Nickl Copyright 2027
336 Pages 10 B/W Illustrations
by Routledge

Cross-Cultural Television Audiences in the Age of Streaming explores how streaming platforms have transformed cross-cultural television audiences, reshaping the production, distribution, and interpretation of global TV dramas in a transcultural and transnational context. The book looks at production and distribution as well as the negotiation of meaning in a transcultural and transnational... Read more

Contents

 

Contents. 5

List of Figures. 7

Contributors. 11

Introduction. 15

Lothar Mikos, Gisela Dachs, Anne Beier, Benjamin Nickl

Section 1: Practical Research Reflections. 29

Abundance of exports: Researching transnational audiences in the transition from broadcast to video-on-demand. 33

Cathrin Bengesser & Susanne Eichner

Exploring Transnational Audiences in the Streaming Age: A multimethod design for cross-cultural and context sensitive reception research. 53

Anne Beier, Joachim Trebbe

The Tags that Streams Are Made Of: Content Metadata in Streaming Media and the Transnational Export of Categorical Meaning. 63

Shawn Shimpach

Section 2: When National Becomes Transnational –Production and Distribution. 85

Distribution and sales companies as gatekeepers in the export of meaning. 87

Lothar Mikos

Listen to the Audience: Social TV and the Importance of Community Management on Social Media  107

Ann-Kathrin Böttke, Sven Stollfuß

Local narratives that travel the world: the Israeli case. 127

Gisela Dachs

Cross-cultural, but illegal: Piracy and Media Content in Russia. 145

Yulia Yurtaeva-Martens

Section 3: Content is King: Perspectives on Television Texts. 163

Questioning Freedom of Press, From a Distance: The case of Borgen and Novine. 165

Giancarlo Lombardi

Postcarding Madrid: Analysing residents’ interpretations of the city in the Netflix series Valeria. 181

Deborah Castro, Ana C. Uribe Sandoval

The Cultural Export Politics of Streaming Television: On-Demand Meaning and German Prestige Drama  197

Benjamin Nickl

Outback Noir: Transactional Transnationalism and the Australian TV drama. 219

Sue Turnbull and Marion McCutcheon

Section 4: Content Communities. 237

Consumption and Distribution of South Korean TV Dramas in the US: From Diaspora TV to Netflix  239

Sangjoon Lee

Exporting the Past to Costa Rica: Stranger Things as Digital Nostalgia. 259

Rodrigo Muñoz-González, Adrian Athique

The Co-decoding of Fannish Meaning: Transcultural Fandom and Imagined Industry. 284

Matt Hills

Bibliography. 303

Index. 315

 

 

 

Biography

Lothar Mikos is Professor Emeritus of Television Studies at Filmuniversität Babelsberg in Potsdam and Professor of Media and Communication Studies at Freie Universität Berlin, Germany. His main research area is television and streaming as popular culture.

Gisela Dachs is a full professor at the European Forum and the Center of German Studies of the Hebrew University of Jerusalem, Israel. She has also been working as an international journalist and book-author, covering Israel and the Middle East. Since 2001 she is the editor of the Jewish Yearbook “Jüdischer Almanach” of the Leo Baeck Institute Jerusalem.

Anne Beier completed her PhD on the relation of religion and politics in German media. Additionally, her research focuses on intercultural integration and television analysis, and quantitative and qualitative social research methods.

Benjamin Nickl is a Senior Lecturer in the Department of Comparative Literature, Culture, and Translation Studies at The University of Sydney, Australia. He works on entertainment technologies such as streaming and its techno-cultural politics, tastes, and audience developments. He is the author of Turkish German Muslims and Comedy Entertainment (2020) and co-editor of Moral Dimensions of Humour: Essays on Humans, Heroes and Monsters (2024).