1st Edition
Cross-National and Cross-Cultural Issues in Food Marketing
By Erdener Kaynak
Copyright 1999
112 Pages
by
Routledge
111 Pages
by
Routledge
111 Pages
by
Routledge
Also available as eBook on:
Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development.... Read more
Contents
- Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future
- An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan
- Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest
- Quality Policy and Consumer Behavior: The Case of Beef in Spain
- Current Status and Competitiveness of U.S. Poultry Exports
- Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU
- Index
- Reference Notes Included
Biography
Erdener Kaynak
