CrowdRising: Building a Sustainable World through Mass Collaboration, 1st Edition (Paperback) book cover

CrowdRising

Building a Sustainable World through Mass Collaboration, 1st Edition

By Lorinda R. Rowledge

Routledge

272 pages | 14 B/W Illus.

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pub: 2019-06-20
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Description

Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental and economic sustainability challenges. CrowdRising sets out, as context, the daunting challenges and emerging shifts, then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future.

This book addresses the key challenges impacting organisations: What innovations will transform the system to one that advances global economic growth, drives human prosperity and replenishes the planet’s resources? What new, more sustainable ways to design, recycle, distribute or transport packaging could our company adopt? How could our company’s products be repurposed or applied to solve environmental challenges? This book profiles the initiatives of companies, NGOs and technology providers thtat are using crowdsourcing to develop solutions to global problems. The focus is on the applications of crowdsourcing for innovation, engagement and market intelligence.

Table of Contents

PART I THE STRATEGIC CONTEXT FOR CROWDSOURCING SUSTAINABILITY

Chapter 1 - The Business & Societal Imperative for Sustainability Innovation

Chapter 2 - Tectonic Shifts Propelling Open Innovation for Sustainability

PART II UNLEASHING OUR POTENTIAL FOR INNOVATION & GOOD

Visionary Examples of Crowdsourcing Applied to Environmental, Social and Economic Challenges

Chapter 3 - Catalyzing Innovative Solutions to Scientific, Technological & Societal Challenges

Chapter 4 - Soliciting Customer Vision & Suggestions

Chapter 5 - Engaging Employees in Improvement & Innovation

Chapter 6 - Gathering Citizen & Student Input

Chapter 7 - Co-Creating Strategy for Environmental, Social and Economic Sustainability

PART III INSIGHTS ABOUT PRINCIPLES & PLATFORMS

Chapter 8 - The Method behind the Magic: Critical Success Factors & Implementation Guidelines

Chapter 9 - Noteworthy Crowdsourcing Platforms

PART IV WINDOW INTO THE FUTURE

Chapter 10 - Co-Creation, Mass Collaboration, and Collective Impact

About the Author

Lorinda R. Rowledge is Co-founder of the strategic sustainability consultancy EKOS International and Advisor to CSRHub. She has over 20 years’ experience helping clients achieve breakthroughs by integrating sustainability into core business strategy, brand communications, product/service design, operations, and supply chains. Lorinda is also adjunct faculty in Presidio Graduate School MBA program and served for five years as Bainbridge Graduate Institute's founding Provost and EVP of Academic Affairs and Core Faculty, co-leading the startup of this pioneering MBA program in sustainable business. Lorinda co-authored Mapping the Journey: Case Studies in Implementing Sustainable Development Strategies (1999).

Lorinda’s passion is engaging employees, customers, suppliers and stakeholders to accelerate sustainable business innovation as a vehicle for business advantage and positive impact in the world.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS063000
BUSINESS & ECONOMICS / Strategic Planning
BUS072000
BUSINESS & ECONOMICS / Development / Sustainable Development