272 pages | 14 B/W Illus.
Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental and economic sustainability challenges. CrowdRising sets out, as context, the daunting challenges and emerging shifts, then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future.
This book addresses the key challenges impacting organisations: What innovations will transform the system to one that advances global economic growth, drives human prosperity and replenishes the planet’s resources? What new, more sustainable ways to design, recycle, distribute or transport packaging could our company adopt? How could our company’s products be repurposed or applied to solve environmental challenges? This book profiles the initiatives of companies, NGOs and technology providers thtat are using crowdsourcing to develop solutions to global problems. The focus is on the applications of crowdsourcing for innovation, engagement and market intelligence.
PART I THE STRATEGIC CONTEXT FOR CROWDSOURCING SUSTAINABILITY
Chapter 1 - The Business & Societal Imperative for Sustainability Innovation
Chapter 2 - Tectonic Shifts Propelling Open Innovation for Sustainability
PART II UNLEASHING OUR POTENTIAL FOR INNOVATION & GOOD
Visionary Examples of Crowdsourcing Applied to Environmental, Social and Economic Challenges
Chapter 3 - Catalyzing Innovative Solutions to Scientific, Technological & Societal Challenges
Chapter 4 - Soliciting Customer Vision & Suggestions
Chapter 5 - Engaging Employees in Improvement & Innovation
Chapter 6 - Gathering Citizen & Student Input
Chapter 7 - Co-Creating Strategy for Environmental, Social and Economic Sustainability
PART III INSIGHTS ABOUT PRINCIPLES & PLATFORMS
Chapter 8 - The Method behind the Magic: Critical Success Factors & Implementation Guidelines
Chapter 9 - Noteworthy Crowdsourcing Platforms
PART IV WINDOW INTO THE FUTURE
Chapter 10 - Co-Creation, Mass Collaboration, and Collective Impact