Cultural Adaptation  book cover
1st Edition

Cultural Adaptation

ISBN 9780415852999
Published September 11, 2013 by Routledge
192 Pages

USD $24.95

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Book Description

Cultural borrowing is exploding across the world. Creative ideas are transferred and modified in ever increasing number and complexity making new products ranging from TV shows to architectural style in new cities. But what do we really know about the spread of creative ideas? This intriguing, engrossing, and comprehensive collection looks at the cultural and commercial dimensions of creative borrowing world wide with an international cast of contributors and case studies from India to Ireland, Canada to China.

Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste, maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones, and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner, the book also provides insight into remaking in lifestyle and consumption cultures including fashion, food, drink, and gambling. Essential for communication, cultural, media, leisure and consumption studies scholars and students alike, this book opens up important new perspectives on how we understand global creativity.

This book was published as a special issue of Continuum: Journal of Media and Cultural Studies.

Table of Contents

1. Introduction: The global flow of creative ideas Albert Moran and Michael Keane  Part I: Media Cultures 2. Global franchising, local customizing: The cultural economy of TV program formats  Albert Moran  3. ‘Dancing with my darlin’’: Patti Page and adaptation in pop music  Anthony May  4. Romance in foreign accents: Harlequin-Mills & Boon in Australia  Kelly McWilliam  5. Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate  John Sinclair and Rowan Wilken  Part II: Leisure and Entertainment Cultures  6. Recombinant Broadway  Jonathan Burston  7. Global sport: Where Wembley Way meets Bollywood Boulevard  David Rowe and Callum Gilmour  8. Commercialization and culture in Australian gambling  Richard Woolley  9. Localizing a global amusement park: Hong Kong Disneyland  Anthony Fung and Micky Lee  Part III: Public Cultures  10. Architecture on the move: Urban and architectural design in Inner Mongolia  Bert de Muynck  11. Great adaptations: China’s creative clusters and the new social contract  Michael Keane  Part IV: Consuming Cultures  12. Adapting the mobile phone: The iPhone and its consumption  Gerard Goggin  13. ‘Pigeon-eyed readers’: The adaptation and formation of a global Asian fashion magazine  Jinna Tay  14. Craic in a box: Commodifying and exporting the Irish pub  Bill Grantham  Part V: Framework  15. Afterword: Albert and Michael’s recombinant DNA  Toby Miller

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Albert Moran is Professor in the School of Humanities at Griffith University where he researches cross-border trade in TV formats; screen geographies, and Australian screen history. He has edited and authored publications include over 20 books. His most recent is New Television: Globalization and the East Asian Imagination (Hong Kong University Press 2007).

Michael Keane is a Centre Fellow at the Australian Research Council Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology, Brisbane. Michael is author of Created in China: the Great New Leap Forward (2007).