168 Pages
by
Routledge
168 Pages
by
Routledge
168 Pages
by
Routledge
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The Eiffel Tower—this symbol of industrial development and the French Republic is now associated with a romantic vacation in Paris. Nelson Mandela—the hero of the struggle against apartheid was featured in a British Airways magazine article called “The Power of Brand Mandela.” This book explores these and other contemporary cultural icons that, over time, have been endowed with a complex and... Read more
Introduction: Cultural Icons; 1: The Absent Signifier: The Morphing of Nelson Mandela; 2: The Little Mermaid; 3: The Eiffel Tower: Cultural Icon, Cultural Interface; 4: Edvard Munch’s The Scream as Cultural Icon; 5: The Holy Lance As Late Twentieth-Century Subcultural Icon; 6: The Semiotics of Cultural Icons: The Example of Britannia
Biography
Keyan G Tomaselli, David Scott






