1st Edition

Cultural Mega-Events Opportunities and Risks for Heritage Cities

By Zachary M. Jones Copyright 2020
220 Pages 26 B/W Illustrations
by Routledge

220 Pages 26 B/W Illustrations
by Routledge

220 Pages 26 B/W Illustrations
by Routledge

Mega-events have long been used by cities as a strategy to secure global recognition and attract future economic investment. However, while cultural mega-events like the European Capital of Culture have become increasingly popular, cities have begun questioning the traditional model of other events such as the Olympic Games with many candidate cities cancelling bids in recent years. This approach... Read more

1. Introduction: Mega-events and the city  2. The rise of cultural mega-events and shifting mega-event trends  3. Defining cultural mega-events and the mega-event process  4. The potential synergy between built heritage and mega-events  5. Genoa European Capital of Culture 2004: A cultural mega-event embedded within a strategic vision for heritage development  6. Liverpool European Capital of Culture 2008: A cultural mega-event within a strategic regeneration overlooking heritage  7. Istanbul European Capital of Culture 2010: Competing visions for heritage in a cultural mega-event  8. Key issues emerging from the overlap of heritage and mega-events  9. Conclusions: Considerations for future historic cities hosting mega-events  Index



 



Biography



Zachary M. Jones is a current Adjunct Faculty and Research Fellow at the Politecnico di Milano where he completed his PhD in Urban Planning, Design and Planning. His teaching and research activities span architectural and urban design, planning, built heritage, cultural mega-events and cultural policy. After studying in the US, he has spent a number of years expanding his research interests in Europe where, in addition to completing his PhD in Italy, he was a Fulbright Student in Croatia, a Visiting Research Fellow at Kadir Has University in Turkey and a Visiting Researcher at the Institute of Cultural Capital in the UK.