Customer Insight in Tourism Segments, Profiles and Personas

List of figures

List of tables

Preface

List of contributors

Part I: Current Trends in Tourism: Experiencescapes and the Changing Nature of the Customer

1. Consumer Trends in the Mid-2020s – Implications for the Tourism Industry (Bogdan Mróz) 2. Transformative Experiences in Tourism and the Process of Tourists’ Transformation (Maksim Godovykh)

3. Perceived Authenticity and Consumer Responses in a Non-immersive Virtual Reality Visit at Cultural Heritage: The Case of Su Nuraxi (Giacomo Del Chiappa, Salvatore Loriga, Marcello Atzeni)

4. Convergence or Divergence? The Impact of the Digital Ecosystem of Tourism on Tourist Behavior (Magdalena Kachniewska)

Part II: Evolving Nature of the Tourist: Insight into Needs and Motivations

5. Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay (Arkadiusz T. Tomczyk, Dimitrios Buhalis, Nigel L. Willimas, Daisy X.F. Fan)

6. Challenges of Consumer-based Health Tourism Market Segmentation: Towards Tourists’ Emotions (Małgorzata Budzanowska-Drzewiecka, Adrian Lubowiecki-Vikuk, Bruno Barbosa Sousa)

7. The Evolving Needs and Expectations of Leisure Tourists in Rural Areas (Marko D. Petrović, Tamara Gajić, Ivana Blešić)

8. Tourist Motivations and Sustainable Tourism Goals — A New Approach (Agnieszka Niezgoda)

9. Health Without Borders: Needs and Motivations of Medical Tourists in the Context of Pull and Push Factors (Nurperihan Tosun, Anna Białk-Wolf, Mariam Asefi)

10. The Portrait of Family (with Children) Customers as the Most Loyal Buyers of Travel Agency Services (Andrzej Dudek, Izabela Michalska-Dudek, Javier Trejos)

11. Contribution of the Persona Tool to Customer Insight in Tourism – the Case of Gen Z, Y, X, and Baby Boomers Buyers of Package Holidays (Daria E. Jaremen, Izabela Michalska-Dudek)

Part III: Faces of Tourists: Exploring Tourist Segments

12. Women vs Men Tourists: New Trends in Gender Diversity Context (Agata Niemczyk, Renata Seweryn)

13. Drive the Purchase Intentions of Generation X and Z Tourists Through Marketing Activities (Manuel José Serra da Fonseca, Ana Sofia Machado Aleixo, Andreia Sofia Teixeira, Bruno Barbosa Sousa)

14. Ready for the Holidays: Differences by Age and Gender for People Without and With Disabilities (Ricardo Pagán)

15. Transformational Experiences of Adventure Tourists with Disabilities – A Polish Perspective (Jasmine Goodnow, Jadwiga Berbeka)

16. Polish Gays and Lesbians’ Expectations of Tourism: Insights into Tourist Behavior (Grzegorz Godlewski)

17. Profiles of Wine Tourists: A Case Study of Poland and Spain (Marta Sidorkiewicz)

18. Changes in Tourist Behavior in Times of Uncertainty: The Case of Senior Citizens from the Cross-border Region (Jaroslava Dědková, Piotr Gryszel, Otakar Ungerman, Piotr Zawadzki)

Index

Biography

Adrian Lubowiecki-Vikuk is Associate Professor in the Institute of Management, SGH Warsaw School of Economics, Warsaw, Poland.

Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.

"The book addresses several key issues that merit particular attention in the latter part of the first quarter of the 21st century. Firstly, it examines current trends in tourism. Secondly, it analyses the evolving nature of tourists. Thirdly, it considers the various facets of tourism. These three areas are of critical importance when it comes to planning and managing tourism in the coming years."

Carlos Costa, Full Professor, Department (School) of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Portugal

 

"Tourists are not just consumers - they actively shape the tourism system. Understanding their distinct behaviours and motivations isn’t a luxury; it’s a necessity for any destination or business aiming to stay competitive. This book offers a well-structured and insightful look into those dynamics, raising points that deserve deeper discussion—both in academic circles and among practitioners."

Josip Mikulić, Full Professor, Faculty of Economics & Business, University of Zagreb, Croatia

 

"This edited volume offers timely insights into evolving tourist behaviors and experiences, particularly in relation to sustainability and digital transformation. The empirical depth and conceptual contributions make it a valuable resource for both scholars and practitioners."

Babak Taheri, Full Professor, Department of Hospitality, Hotel Management, & Tourism, Texas A&M University, USA