1st Edition
Customer Lifetime Value Reshaping the Way We Manage to Maximize Profits
152 Pages
by
Routledge
156 Pages
by
Routledge
156 Pages
by
Routledge
Also available as eBook on:
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and... Read more
- How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
- CLV: The Databased Approach (V. Kumar)
- Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
- Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark)
- Customer Divestment (Vikas Mittal and Matthew Sarkees)
- Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann)
- The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young)
- The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou)
- Index
- Reference Notes Included
Biography
Bejou David, Keiningham Timothy L., Aksoy Lerzan
