1st Edition
Data Analytics Applications in Gaming and Entertainment
Chapter 1. A Brief Overview of Data Mining and Analytics in Games
GÜNTER WALLNER
Chapter 2. Evaluating Gamer Achievements to Understand Player Behavior
THOMAS APPERLEY and ENRICO GANDOLFI
Chapter 3. Building Matchmaking Systems
ALEX ZOOK
Chapter 4. A Data Science Approach to Exploring Hero Roles in Multiplayer Online Battle Arena Games
CHOONG-SOO LEE and IVAN RAMLER
Chapter 5. Predicting Customer Lifetime Value in Free-to-Play Games
PAOLO BURELLI
Chapter 6. Advanced Data Science Models for Player Behavioral Prediction
ÁFRICA PERIÁÑEZ, ANNA GUITART, PEI PEI CHEN, and ANA FERNÁNDEZ DEL RÍO
Chapter 7. Integrating Social and Textual Analytics into Game Analytics
LAREINA MILAMBILING, MICHAEL KATCHABAW, and DAMIR SLOGAR
Chapter 8. Social Network Analysis Applied to Game Communities to Identify Key Social Players
ALESSANDRO CANOSSA and CASPER HARTEVELD
Chapter 9. Methodological and Epistemological Reflections on the Use of Game Analytics toward Understanding the Social Relationships of a Video Game Community
MAUDE BONENFANT, PATRICK DESLAURIERS, and ISSAM HEDDAD
Chapter 10. An Analyst’s Guide to Communication
NATALIE SELIN
Chapter 11. A Taxonomy of Visualizations for Gameplay Data
SIMONE KRIGLSTEIN
Chapter 12 Co-Design of an Interactive Analytics System for Multiplayer Online Battle Arena Game Occurrences
QUAN LI, ZIMING WU, HUAMIN QU, and XIAOJUAN MA
Biography
Günter Wallner is Assistant Professor at the Eindhoven University of Technology and Senior Scientist at the University of Applied Arts Vienna. He holds a doctorate degree in natural sciences from the University of Applied Arts Vienna and a diploma degree in computer science from the Vienna University of Technology. His research interests lie at the intersection of games user research, data analytics, and information visualization. His work particularly centers on understanding player behavior in games and on researching methods to explore and communicate the collected data to derive actionable insights for game design and development. As a leading expert in game-data visualization, he is developing novel visualizations to support the analysis of the increasingly large-scale player behavioral datasets. Günter is an active member of the games research community, has published more than 60 peer-reviewed articles, and has received various awards and recognitions for his work on games.
