1st Edition

Data Analytics for Business Foundations and Industry Applications

By Fenio Annansingh, Joseph Bon Sesay Copyright 2022
288 Pages 21 B/W Illustrations
by Routledge

288 Pages 21 B/W Illustrations
by Routledge

288 Pages 21 B/W Illustrations
by Routledge

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence,... Read more

1 History and Evolution of Data Analytics   2 Data Mining and Analytics   3 Data Analytics Tools   4 Business Analytics and Intelligence   5 Customer Relationship Analytics, Cloud Computing, Blockchain, and Cognitive Computing   6 Cybersecurity and Data Analytics   7 Data Analytics and the Retail Industry   8 Data Analytics in the Financial Services Industry   9 Data Analytics in the Sports Industry   10 Data Analytics in the Accounting Industry   11 Data Analytics in the Medical Industry   12 Data Analytics in the Manufacturing Industry   13 Data Analytics in the Marketing Industry   14 Data Analytics in the Transportation Industry   15 Data Analytics in Education

Biography

Fenio Annansingh is currently an Associate Professor at York College, City University of New York, where she teaches Information Systems, Project and Operations Management classes. Her main area of research is Information Systems in two key areas, namely Information Management and Knowledge Management. Her research interest includes knowledge leakage, Information System Risk Management, Smart and Mobile technologies, and Cybersecurity education organisations. Dr. Annansingh has several publications and professional papers with several affiliates.

Joseph Bon Sesay is a Certified Public Accountant (CPA) and a Chartered Global Management Accountant (CGMA). He teaches at York College, City University of New York (CUNY), and has over 20 years of experience in senior and management positions with Multinational Corporations such as Viacom/CBS, Interpublic Group (IPG)/Mediabrands, and Publicis/Mediavest Worldwide. Dr. Sesay holds a doctorate and an MBA in Finance from Pace University, New York City, New York, and Master of Liberal Arts in Extension Studies in Government from Harvard University, Cambridge, Massachusetts.