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Data Analytics in Marketing, Entrepreneurship, and Innovation book cover

1st Edition

Data Analytics in Marketing, Entrepreneurship, and Innovation

Edited By Mounir Kehal, Shahira El Alfy Copyright 2021
192 Pages
by Auerbach Publications

192 Pages
by Auerbach Publications

192 Pages
by Auerbach Publications
Also available as eBook on:
Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that... Read more

1 Business Analytics: Through SIoT and SIoV

MOUNIR KEHAL

2 Innovation Analytics

EMAN ZABALAWI AND ALIA AL JAMMAL

3 Business Predictive Analytics: Tools and Technologies

DUSTIN WHITE

4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support

PEDRO LONGART

5 Data Analytics in Marketing and Customer Analytics

RAJASEKHARA MOULY POTLURI AND GERRY N. MUUKA

6 Marketing Analytics

TABANI NDLOVU AND SIHLE NDLOVU

7 Big Data AnalyticsSUJNI PAUL

8 New Product Development and Entrepreneurship Analytics

KENNEDY PRINCE MODUGU

9 Predictive Learning Analytics in Higher Education

LAWAL O. YESUFU

Biography

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai.
Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.

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