1st Edition

Data-Driven Decision-Making for Business

By Claus Grand Bang Copyright 2025
326 Pages 37 B/W Illustrations
by Routledge

326 Pages 37 B/W Illustrations
by Routledge

326 Pages 37 B/W Illustrations
by Routledge

Research shows that companies that employ data-driven decision-making are more productive, have a higher market value, and deliver higher returns for their shareholders. In this book, the reader will discover the history, theory, and practice of data-driven decision-making, learning how organizations and individual managers alike can utilize its methods to avoid cognitive biases and improve... Read more

1. Introduction: What is Data-Driven Decision Making and Why Does It Matter? 2. Data Strategy: How to Align Data Initiatives with Business Goals and Objectives 3. Data Products 4. Data Culture: How to Foster a Data-Driven Mindset (data literacy) and Behaviour 5. Data Sources: How to Find, Collect, and Manage Data for Business Value 6. Data Visualization and Presentation 7. Data Analysis: Understand How Descriptive, Predictive, and Prescriptive Analytics can suppportĀ the organizational Decision Processes 8. Data Infrastructure: How to Build and Manage a Modern Data Stack 9. Data Ethics: How to Ensure The Data Practices Are Responsible, Secure, and Legal 10. Perspectives on Decision Making using generative AI

Biography

Claus Grand Bang is Associate Professor at Dania Academy, Denmark. He has more than ten years of business experience developing companies based on data and another ten years in academia teaching students from all over the world. As a lecturer, he has specialized in the fields of applied data analysis, supply chain management, and project management. He created one of the first applied data analytics degrees in Europe. Now, as Head of Data and IT, at a global biotech company he applies what he has taught in academia.