1st Edition
Data Driven Game Development Transforming Player Data into a Better Player Experience
Chapter 1: The importance of using data in game development
Chapter 2: Historical examples of using data to solve problems
Chapter 3: Decision-making without (or against) data
Chapter 4: Gathering or using data with minimal resources
Chapter 5: Bad data examples and consequences
Chapter 6: Introduction to Analytics
Chapter 7: Analytics Methodology Examples
Chapter 8: Introduction to UX Research
Chapter 9: UX Research Methodology
Chapter 10: UX Research Case Studies
Chapter 11: Case Studies of using analytics and UX research data together
Chapter 12: Conclusion: On AI and how to prepare for using data in game development
Index
Biography
Nicklaus Goh has been working with data in the video game industry for over 16 years, at Creative Assembly, Sega, and King (Microsoft). He has contributed to dozens of video games, spanning genres like strategy, Match3, simulation, first-person shooters, horror, CCGs (collectible card games), MOBAs (multiplayer online battle arena), racing, and puzzle games. He helped build up an analytics department and then subsequently started and built up his own UX research department.
