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Data-Driven Strategic Management: Quantitative and Qualitative Analysis book cover

1st Edition

Data-Driven Strategic Management Quantitative and Qualitative Analysis

By Arpita Agnihotri, Saurabh Bhattacharya Copyright 2027
352 Pages 28 B/W Illustrations
by Routledge

352 Pages 28 B/W Illustrations
by Routledge

This text provides a comprehensive and integrated understanding of contemporary concepts and practical frameworks in Strategic Management. Emphasizing data-driven decision-making, the book incorporates quantitative tools, analytical frameworks, case studies, and critical-thinking exercises tailored to volatile business environments. Data analysis is supported by IBM SPSS, alongside a dedicated... Read more

1. Macroenvironment Analysis Tools  

2. Competitive Dynamics  

3. Generic Competitive Strategies  

4. Corporate-Level Strategy  

5. Corporate Governance  

6. Corporate Innovation  

7. Growth Strategies Leveraging Digitalization  

8. Global Business Strategy  

9. Turnaround Management  

10. Acquisitions and Mergers  

11. Strategic Alliances  

Biography

Arpita Agnihotri is a tenured Associate Professor of Management at Penn State Harrisburg, USA, with research spanning strategic marketing, international marketing, upper echelons theory, digital marketing capabilities, sustainability, and consumer behavior.

Saurabh Bhattacharya is a Reader in Digital Marketing at Newcastle University Business School, UK. His research focuses on digital marketing, consumer behavior, artificial intelligence, and international marketing strategy, with publications in leading international journals.

“This book is a good resource for students and practitioners as it integrates strategic concepts with data-driven insights.”
Krish Saha, Dr, Birmingham City University, UK.

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