1st Edition
Data Science and Machine Learning for Non-Programmers Using SAS Enterprise Miner
As data continues to grow exponentially, knowledge of data science and machine learning has become more crucial than ever. Machine learning has grown exponentially; however, the abundance of resources can be overwhelming, making it challenging for new learners. This book aims to address this disparity and cater to learners from various non-technical fields, enabling them to utilize machine learning effectively.
Adopting a hands-on approach, readers are guided through practical implementations using real datasets and SAS Enterprise Miner, a user-friendly data mining software that requires no programming. Throughout the chapters, two large datasets are used consistently, allowing readers to practice all stages of the data mining process within a cohesive project framework. This book also provides specific guidelines and examples on presenting data mining results and reports, enhancing effective communication with stakeholders.
Designed as a guiding companion for both beginners and experienced practitioners, this book targets a wide audience, including students, lecturers, researchers, and industry professionals from various backgrounds.
Part I: Introduction to Data Mining
1. Introduction to Data Mining and Data Science
2. Data Mining Processes, Methods, and Software
3. Data Sampling and Partitioning
4. Data Visualization and Exploration
5. Data Modification
Part II: Data Mining Methods
6. Model Evaluation
7. Regression Methods
8. Decision Trees
9. Neural Networks
10. Ensemble Modeling
11. Presenting Results and Writing Data Mining Reports
12. Principal Component Analysis
13. Cluster Analysis
Part III: Advanced Data Mining Methods
14. Random Forest
15. Gradient Boosting
16. Bayesian Networks
Biography
Dothang Truong, PhD, is a Professor of Graduate Studies at Embry Riddle Aeronautical University, Daytona Beach, Florida. He has extensive teaching and research experience in machine learning, data analytics, air transportation management, and supply chain management. In 2022, Dr. Truong received the Frank Sorenson Award for outstanding achievement of excellence in aviation research and scholarship.
