Data-centric Living : Algorithms, Digitization and Regulation book cover
1st Edition

Data-centric Living
Algorithms, Digitization and Regulation

Edited By

V. Sridhar

  • Available for pre-order. Item will ship after November 30, 2021
ISBN 9780367554170
November 30, 2021 Forthcoming by Routledge India
284 Pages 51 B/W Illustrations

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Book Description

This book explores how data about our everyday online behaviour is collected and how they are processed in various ways by algorithms powered by Artificial Intelligence (AI) and Machine Learning (ML). The book investigates the socio-economic effects of these technologies, and the evolving regulatory landscape that is aiming to nurture the positive effects of these technology evolutions at the same time curbing possible negative practices. The volume scrutinises growing concerns on how algorithmic decisions can sometimes be biased and discriminative; how autonomous systems can possibly disrupt and impact the labor markets, resulting in job losses in several traditional sectors while creating unprecedented opportunities in others; the rapid evolution of social media that can be addictive at times resulting in associated mental health issues; and the way digital Identities are evolving around the world and their impact on provisioning of government services. The book also provides an in-depth understanding of regulations around the world to protect privacy of data subjects in the online world; a glimpse of how data is used as a digital public good in combating COVID pandemic; and how ethical standards in autonomous systems are evolving in the digital world.

A timely intervention in this fast-evolving field, this book will be useful for scholars and researchers of digital humanities, business and management, internet studies, data sciences, political studies, urban sociology, law, media and cultural studies, sociology, cultural anthropology and science and technology studies. It will also be of immense interest to the general readers seeking insights on daily digital lives.

Table of Contents

1. Data Centric Living: An Introduction

V. Sridhar and Janaki Srinivasan


PART I: Challenges of Digitization & Datafication


2. Algorithms in Society: Arbitrage, Bias, and Culture

Shrisha Rao


3. Artificial Intelligence and its Effect on Employment and Skilling

Arvind Upreti and V. Sridhar


4. Continuing Cybernetic Musing: Behaviour Shaping through Data-Driven Feedback

Sachit Rao


5. Data-Driven Identities

Silvia Masiero and Savita Bailur


6. Inclusive Digital Governance: Reflecting on Public Value in a Food Security Programme

Apoorva Bhalla, Amit Prakash and Swati Ganeshan


7. The Social Meaning of Mobile Money: Navigating Digital Payments, Savings and Credit in the Global South

Janaki Srinivasan


8. Sharing and Use of Non-Personal Health Information: Case of the COVID-19 Pandemic

V. Sridhar, Jaya Sreevalsan-Nair, Pritesh Rajesh Ghogale, and Reddy Rani Vangimalla


PART II: Technology and Regulatory Solutions


9. Evaluation of Privacy Policies of Digital Firms

V. Sridhar, Deepti Balaji Raykar and TK Srikanth


10. Incorporating Privacy Regulatory Requirements in Building Software

Deepti Balaji Raykar, V. Sridhar and TK Srikanth


11. Data Protection Regulation: Comparing Approaches in the US, EU and India

Malavika Raghavan


12. Data Localisation and its Effects on Cross Border Digital Trade

V. Sridhar, Sai Rakshith Potluri and Shrisha Rao


13. Ethical Standards in Autonomous Systems

Vidushi Marda


14. The Epilogue

V. Sridhar and Janaki Srinivasan

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V. Sridhar is Professor at the Centre for IT and Public Policy at the International Institute of Information Technology Bangalore, India.  He is the author of two books published: The Telecom Revolution in India: Technology, Regulation and Policy (2012), and The Dynamics of Spectrum Management: Legacy, Technology, and Economics (2014). His third book on Emerging ICT Policies and Regulations: Roadmap to Digital Economies was published in 2019. Dr Sridhar has taught at many Institutions in the USA, Finland, New Zealand and India. He has received funding from different sources, both national and international for his research projects. He has also published more than 300 articles on telecom regulation in popular newspapers and magazines. Dr Sridhar has been a member of Government of India committees on Telecom and IT and has published many peer reviewed articles in telecom and information systems journals. Dr Sridhar has a Ph.D. from the University of Iowa, USA. His work can be accessed at:



"This book is an essential read for anyone seeking a scholarly understanding of what it means to live, work and socialize in an increasingly data-driven world. Professor Sridhar and his international team have achieved a difficult feat—to engage deeply and thoughtfully with the issues, while also ranging widely across knowledge domains from technology and algorithms, to privacy, healthcare and regulation."

Krishna JayakarPenn State University, U.S.A.


“This all-encompassing book touches every aspect of our lives with grace and thoughtfulness. Sridhar’s transitions, written with crisp prose, make the scholarship vivid.”

Erran Carmel, American University, U.S.A.


“Datafication is the new normal, and has impacts that we are only starting to understand. This book provides a comprehensive introduction to datafication across social domains, offering key insights about how to align its trajectory with public interest goals.”

Hernan GalperinUniversity of Southern California, U.S.A.


"Digitization is revolutionizing not only the economy but the entire society. This volume analyzes in depth, processes of datafication and its implications in different sectors; specific challenges with respect to privacy and access to digital services; and possible technological and regulatory solutions."

Wolfgang KerberUniversity of Marburg, Germany


"The technological innovations of the 21st century is fundamentally changing the world and putting forth ethical questions in front of humanity. At this juncture, V Sridhar's work uses a much needed interdisciplinary approach and acts as a guiding light for technologists, policymakers and academics."

Pradeep Mehta, Consumer Unity & Trust Society (CUTS) International, India