This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
Cognitive Science is a new interdisciplinary area including cognitive psychology, neuroscience, computer science, linguistics and philosophy.
In Frontiers of Cognitive Science authors from a range of backgrounds have been encouraged to present up-to-date and comprehensive coverage of a central area of current research interest.
New applied areas and emerging topics showing special promise will be particularly useful to researchers and graduate students wishing to access a new topic in this exciting field.