Decoding Global Marketing Decisions Leveraging AI and Emotional Intelligence for Entrepreneurial Success

Chapter 1. Introduction to Empowered Decision Making
Raja Hashim Ali, Danish Javed, Talha Ali Khan, Iftikhar Ahmed, and Thomas Heinrich Musiolik,

Chapter 2. Understanding Emotional Intelligence
Anil Pise and Hemachandran K.

Chapter 3 . Navigating Challenges in Global Marketing
Aman Kumar and Anchal Singh

Chapter 4 . Consumer Mind Across Borders: A Global Analysis
Richa Rajshree and Yogita Bansal

Chapter 5. Reviewing the Role of Artificial Intelligence in Modern Business
Anitha Mani and Geetha Manoharan

Chapter 6 . Transforming Entrepreneurship Through Artificial Intelligence: Opportunities, Challenges, and the Road Ahead
Hemachandran K. and Manjeet Rege,

Chapter 7. The Rise of the AI-Powered Marketer: Redefining Global Strategy with Intelligence and Empathy
Sneha Polaki

Chapter 8. Data-Driven Marketing Strategies
Solomon Jeresa, Abhinav Sinha, and Michael Oyedele Oyenuga

Chapter 9. The AI Gold Rush: Transforming Finance Across the Globe and in India
Mushtaq Ahmad Shah

Chapter 10. Unveiling Emotional Intelligence: The Key to Entrepreneurial Success in a Tech-Driven Global Market
Sarita Peddi and Geetha Manoharan

Chapter 11 . Role of Artificial Intelligence and Emotional Intelligence for Entrepreneurial Success
Shyam Sunder Agrawal, Anushree Saxena, and Amanjot Singh Syan

Chapter 12. Integrating AI with Emotional Development: Enhancing Entrepreneurial Performance through AI Enabled Mindfulness Intervention
Aparna Vajpayee

Chapter 13. Designing Emotionally Intelligent Chatbots for Entrepreneurial Decision-Making: An Interdisciplinary Framework Integrating AI and Psychological Theories
Zareen Hossain, Souradipta Bandyopadhayay, and Ismail A Mageed

Chapter 14. Virtual Influencers vs. Human Influencer: Who Engages the Consumer Better?
Anshu Rani, Ruchika Sharma, Pavithra Salanke, and Nagaraj Arakalgud Subbarao

Chapter 15. Strategies for AI-Powered Influencer Marketing in Shaping the Future of Social Media Marketing in Industry 6.0.
Vijay Prakash Gupta, Kokila Saxena, Ritu Soryan, and Shalu Tyagi

Chapter 16. Emotion-Driven Fan Engagement in Global Sports Marketing: Leveraging AI and Emotional Intelligence for Entrepreneurial Advantage
Sai Adarsh Maddu, Rajesh Kumar K. V.

Biography

Prof. Thomas Heinrich Musiolik is a Chair Professor of Marketing and Technology at Woxsen University in Hyderabad, India.

Prof. Dr. Jose Esteves is the Dean and President of the Executive Board at Porto Business School, a leading institution for executive education and research in Portugal.

Dr. Hemachandran Kannan is a professor in the department of Artificial Intelligence & Business Analytics at School of Business, Woxsen University, India.

Dr. Raul Villamarin Rodriguez is the Vice President, Woxsen University and an Adjunct Professor at Universidad del Externado, Bogotá, Colombia.

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