1st Edition
Decolonising Communication for Development and Social Change Critical Reflections from Sub-Saharan Africa
INTRODUCTION: Whose Knowledge Counts? Decolonisation of Development Communication and Social Change in Postcolonial African Contexts
Fulufhelo Oscar Makananise, Shumani Eric Madima, and Edgar Julius Malatji
PART 1: DECOLONISING COMMUNICATION SYSTEMS AND PRACTICES IN AFRICAN HIGHER EDUCATION
Chapter 1: Decolonising Communication for Development and Social Change in Higher Education: The Impact of Digital Technologies in Kenya
Protus Akwabi Murunga
Chapter 2: Decolonising Internal Communication for Employee Engagement: A Systematic Literature Review of Higher Education Institutions in South Africa
Ndamulelo Innocentia Mabidi
Chapter 3: Reimagining Communication for Development in Higher Education: The Influence of Digital Technologies on Decolonisation
Tommy Kibera Kiilu
Chapter 4: Alien Communication Systems and Shifting Educational Approaches: Catalysts for the Erosion of Cultural Values in Malawi
Muyanga Manquba Innocent Ziba
PART 2: THE DECOLONIAL PROJECT IN HEALTH COMMUNICATION, AND DIGITAL JOURNALISM
Chapter 5: Decolonising South African Public Health Communication: A Stylistic Analysis of the Coverage of the COVID-19 Pandemic by Ngoho Community Newspaper
Fulufhelo Oscar Makananise
Chapter 6: Deconstructing Colonial Narratives of HIV/AIDS in South Africa’s Post-Apartheid Film Yesterday (2003)
Moyahabo Molefe
Chapter 7: Transforming Digital Journalism in South Africa: Striving for a Paradigm Shift towards Decolonisation
Khutso Eunice Mabokela and Nhlayisi Cedrick Baloyi
Chapter 8: Citizen Journalism during the War in Tigray: Practices and Challenges
Hagos Nigussie and Gebru Kahsay Kiflu
PART 3: INDIGENOUS LANGUAGE, NEWS MEDIA, AND DEVELOPMENT JOURNALISM FOR SOCIAL CHANGE
Chapter 9: Unmasking Fake News: The Influence of Digital Media Literacy in the Fight Against Misinformation among Marginalised Communities in South Africa
Ndivhuwo Doctor Sundani
Chapter 10: The Practices and Predicaments of Development Journalism in Tigrai, Ethiopia
Gebru Kahsay Kiflu and Hagos Nigussie
Chapter 11: Empowering Indigenous and Minority Communities: The Role of Community Newspapers in Rural Community Development and Social Change Communication
Mutangadura Josephat and Khan Bibi Khatija
Chapter 12: Social Media as a Platform for Indigenous Cultural Expression among South African Youth
Edgar Julius Malatji
PART 4: SELECTED CASES ON DECOLONIAL EXPRESSIONS THROUGH INDIGENOUS MUSIC, ACTIVISM AND STORYTELLING FOR SOCIAL CHANGE
Chapter 13: Decolonising Music in Africa: Analysing Incantations in Ayinla Omowura’s Songs of South-West Nigeria
Núrénì Àrẹ̀mú Bakẹnnẹ
Chapter 14: Decolonising Indigenous Music Stereotypes for Sociocultural Change among South African Rural University Students
Shumani Eric Madima
Chapter 15: Legitimising, Tapping from, and Endorsing Authorities: Confirming the Authenticity of a Protest Movement through the Tweets of Prominent Nigerian Activists
Silas Udenze
Chapter 16: Unveiling Hidden Memories: Exploring the Relevance of Autoethnographic Film for Social Change in Liberal Arts Education
Tanja Sakota
PART 5: COMMUNICATION STRATEGIES FOR COMMUNITY ENGAGEMENT AND DEVELOPMENT
Chapter 17: Afro-Communitarianism as a Stakeholder Engagement Approach to Facilitate Sustainable Development, Social Change and Development: A Study of African Communities
Elmon Matome Motloutsi; Aniekie Mohlabine Motloutsi; Vhangani Sefoloko Mabada; Martha Themba and Elizabeth Lubinga
Chapter 18: Developing Strategic Communication Insights For Social Change Through Dialogic Learning: The “Full-On Picture” Method
Roela Hattingh
Chapter 19: Community Engagement Through Digital Platforms: Analysis of Compliance and Resistance to Municipal Communications via Facebook and WhatsApp in South African Small Towns
Khan Bibi Khatija and Mutangadura Josephat
Biography
Fulufhelo Oscar Makananise is an NRF-rated researcher and Associate Professor in Media Studies at the University of South Africa (UNISA). He holds a doctoral degree in Media Studies from the University of Limpopo. Prof. Makananise obtained a PG (dip)HE from Rhodes University. He also serves as an external examiner in other South African universities and as a reviewer in international and national scholarly journals. Prof. Makananise has authored and published academic articles in peer-reviewed and DHET-accredited journals. In addition, Prof. Makananise has presented papers at both national and international conferences. His research interests include new media technology, digital media, indigenous language media, social media, political communication, digital diplomacy, and news media consumption.
Edgar Julius Malatji is a Senior Lecturer in Media Studies at the University of South Africa and holds a PhD in Media Studies. Also, he was a coordinator of the Programme of Media Studies within the Department of Communication, Media, and Information Studies at the University of Limpopo. Dr. Malatji has recently acquired a Postgraduate Diploma in Higher Education from the Durban University of Technology. He published several scholarly contributions, including book chapters, articles as well and conference papers. Some of his scholarly presentations were delivered in Ireland, France, Russia, and Nigeria. Currently, Dr. Malatji is working on a book titled “Decolonising Communication for Development and Social Change Research: Intercultural Perspectives from the Global South”. Lastly, his research interests focus on Indigenous Language Media, Digital Media, Development Communication, and Broadcasting Studies.
Shumani Eric Madima is a Linguistics Senior Lecturer at the University of Venda (UNIVEN) in the Department of English, Media Studies and Linguistics, Faculty of Humanities, Social Sciences and Education. He teaches Linguistics to undergraduate and postgraduate students. He completed his BA degree at the University of South Africa (Unisa), BA (Hons) in Applied Linguistics at the University of Pretoria, MA (Cum Laude) in Linguistics, and PhD in Linguistics at the University of Venda. He has been a teacher and a lecturer at South African Teacher Education (SACTE). His fields of specialisation are Sociolinguistics, Language Planning, Psycholinguistics, Language and gender, Linguistics in Educational Context and Media Studies. He has written several articles on various themes, such as Linguistics and Media Studies, which have been published in different international journals.
Tshepang Bright Molale holds a PhD in Communication Studies and is a senior lecturer in Media Studies at the University of the Witwatersrand. He has published journal articles and book chapters widely in international and locally accredited peer-reviewed outlets, including a co-edited anthology entitled “Strategic Communication Management for Development and Social Change: Perspectives from the African Region”. His research interests also include Communication for Development and Social Change, Development Journalism and African Language Media Studies.
