286 Pages
105 B/W Illustrations
by
Routledge
286 Pages
105 B/W Illustrations
by
Routledge
286 Pages
105 B/W Illustrations
by
Routledge
Also available as eBook on:
This book presents and develops the deep data analytics for providing the information needed for successful new product development.
Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits... Read more
1 Introduction 2 Ideation: What Do You Do? 3 Develop: How Do You Do It? 4 Test: Will It Work and Sell? 5 Launch I: What Is the Marketing Mix? 6 Launch II: How Much Will Sell? 7 Track: Did You Succeed? 8 Resources: Making It Work
Biography
Walter R. Paczkowski worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part-time lecturer of economics at Rutgers University.
