1st Edition

Demystifying Business Celebrity

By Eric Guthey, Timothy Clark, Brad Jackson Copyright 2009
192 Pages 18 B/W Illustrations
by Routledge

192 Pages 18 B/W Illustrations
by Routledge

192 Pages 18 B/W Illustrations
by Routledge

Business celebrities such as Bill Gates, Richard Branson and Rupert Murdoch are among the most widely recognised, admired and sometimes even vilified individuals in the world. Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. Business celebrities have... Read more

1. Introduction: Why Demystifying Business Celebrities Matters  2. Business Celebrities and the Celebrity Business  3. Management Gurus as Management Fashion Celebrities  4. The Many Faces of Business Celebrity  5. Open Season: The Celebrity CEO Backlash  6. The Celebrification of Heroic Leadership  7. The Production of Business Celebrities and the Production of Leadership

Biography

Eric Guthey is Associate Professor of Intercultural Communication and Management at the Copenhagen Business School, Denmark.

Timothy Clark is Professor of Organizational Behaviour at Durham Business School, UK. He has authored a number of books including Management Speak, with David Greatbatch (Routledge, 2005).

Brad Jackson is the Fletcher Building Education Trust Chair in Leadership at The University of Auckland Business School, New Zealand. His previous books include Management Gurus and Management Fashions (Routledge, 2001).