1st Edition

Descriptive Metadata for Television An End-to-End Introduction

By Mike Cox, Ellen Mulder, Linda Tadic Copyright 2006
    160 Pages
    by Routledge

    160 Pages
    by Routledge

    Descriptive Metadata for Television is a comprehensive introduction for television professionals that need to understand metadata's purpose and technology. This easy-to-read book translates obscure technical to hands-on language understandable by real people.

    1: What Is Metadata?
    - So, What Is "Metadata”?
    - What Metadata Is Not: Myths and Facts
    - Perceptions of Metadata
    - Relationships with Current and Future Broadcast Technologies
    - The Perceived Relationship with the Data Handling (Information) Technologies
    - The Very Real Relationship with Information Science
    - Data Structures, Rules, and Values
    - Metadata as the Key to Knowledge Management during the Production Processes
    - Knowing What You've Got and Everything about It
    - Libraries as a Resource and Gold Mine
    - Where Is the Metadata?
    - Metadata Synchronization

    2: Types of Metadata
    - The "Purpose” of Metadata
    - Metadata in the Workflow

    3: Metadata Schemes, Structures, and Encoding
    - Metadata Schemes and Structures
    - Object Records and Item Records (Complex Objects)
    - Metadata Structure Standards
    - Metadata Rules Standards
    - Metadata Value Standards
    - Maintenance of Metadata
    - Encoding of Metadata

    4: The Impact of Technology Change on People and
    Metadata Processes

    - How Is Metadata Captured and Stored?
    - Who Owns the Metadata?
    - Practicalities and Opportunities of Desktop Production in the New Workflows
    - Where Can Metadata Leak Away?
    - Authenticity in Metadata
    - Mapping Metadata to Different Systems

    5: Identifiers and Identification
    - Registered Identifiers
    - Unregistered Identifiers
    - Identifiers with Production to Consumer Relevance

    6: Metadata for the Consumer
    - Online: Yes or No?
    - Metadata as the Connector between Broadcast Content and Internet Content
    - Metadata and Consumer Needs
    - Stages of the Production and Transmission Process Chains to the Consumer
    - Metadata Elements
    - Metadata for Locating the "Stuff”
    - Metadata in Marketing
    - Other Useful Metadata

    7: Metadata in Public Collections
    - Donations by Broadcasters
    - Donations by Individuals and Production Companies
    - Programs Recorded Off-Air
    - Metadata Added by the Public Archive
    - Getting Metadata out to the Public


    Mike has working in broadcast Standardisation for the past eight years before which he had 27 years experience in engineering and in operational management with the British Broadcasting Corporation, latterly at their network center in Bristol. BBC Bristol is home of TV feature programs such as "The Antiques Road Show” and of the BBC's world famous Natural History Unit. Mike managed the television resource base, including Post Production, Graphic Design and Television Operations, at this major production center. Mike has been responsible for the introduction of digital television systems into the program making workflow from the earliest days of digital working. He is a UK Chartered Engineer, a Fellow of the Society of Motion Pictures and Television Engineers and Chairman of the SMPTE's Wrappers and Metadata Committee.
    Ellen Mulder worked for Dutch public broadcaster NOS for 21 years and moved to its resource company NOB for another 19 years. After 30 years in different functions in Television Production, management and R&D, Ellen became Strategy Consultant for the NOB board of Directors, and has actively participated in various standards organisations for the last 10 years. Ellen was very involved with the transition from black and white to colour television in the Netherlands and, later on, with the enterprise-wide introduction of digital production facilities. Ellen is a Fellow of the Society of Motion Pictures and Television Engineers and served as SMPTE Governor for the Europe, Middle East and Africa for four years.
    Linda Tadic has 20 years experience managing and cataloguing film, digital, and broadcasting collections. She is currently Director of Operations for ARTstor, a digital image library. Previous positions include Manager of the Digital Library at Home Box Office (HBO); Digital Projects Coordinator at the Getty Research Institute; and Director of the Media Archives and Peabody Awards Collection at the University of Georgia. She was president of the Association of Moving Image Archivists (AMIA) from 1998-1999, was chair of its Cataloging Committee from 1994-1997 and is currently chair of its Digital Initiatives Committee. Linda is an adjunct professor at the Moving Image Archiving and Preservation Program at New York University.