2nd Edition
Design-Centered Entrepreneurship
Introduction
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion
Biography
Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.
Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.
Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.
"Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today’s entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development."
- Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA
