Design-Centered Entrepreneurship  book cover
2nd Edition

Design-Centered Entrepreneurship

ISBN 9781032070100
Published May 6, 2022 by Routledge
344 Pages 95 Color Illustrations

FREE Standard Shipping
USD $66.95

Prices & shipping based on shipping country


Book Description

Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.

Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.

This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.

Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.

Table of Contents


1. Step 1: Problem Finding

2. Step 2: Fact Finding

3. Step 3: Problem Definition

4. Step 4: Idea Finding

5. Step 5: Evaluate and Select

6. Steps 6, 7 and 8: Solution Implementation

8. Entrepreneurial Leadership by Design


View More



Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.

Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.

Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.


"Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today’s entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development."

- Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA