Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques, 1st Edition (Paperback) book cover

Design Essentials for the Motion Media Artist

A Practical Guide to Principles & Techniques, 1st Edition

By Angie Taylor


374 pages

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Paperback: 9780240811819
pub: 2010-10-07
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Hardback: 9781138452930
pub: 2017-08-02
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Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.


"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."

- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.

Table of Contents




Chapter One: Drawing

Chapter Two: Planning

Chapter Three: Composition

Chapter Four: Animation

Chapter Five: Type

Chapter Six: Color

Chapter Seven: Editing

Chapter Eight: Communication

Chapter Nine: Technical

About the Author

A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.

Subject Categories

BISAC Subject Codes/Headings:
ART / Digital