1st Edition
Design Thinking for Smaller Enterprise Development a SOCIETALbyDesign Model for Adaptation to a Digital Age
Introduction
Embracing a polymath capability
Sources of information and influences
Intended readership and outcomes
Contents, structure and style
1 Trepidation and anticipation at the dawn of the new millennium of integrated digital technologies
Human evolution, industrial revolutions and the digital age
The “in-between” digital enterprise
People on the two sides of the e-commerce coin
Appraising enterprise needs and balancing contributions
2 New perspectives on adaptive responses
People at the centre of a new order enterprise and why design thinking is fit for this purpose
Handshakes, interfaces and overlaps: a multidisciplinary and cross-functional perspective on applying knowledge to optimise business
Dealing with change and the ongoing adaptive development of agile digital enterprises
3 SOCIETALByDesign™ Model of adaptive enterprise design and development: when embracing what is good for society and planet means doing
good business
The architecture of the SOCIETALByDesign™ Model
People bring businesses to life: enabling human energy to flow and flourish
Monitoring what we want to improve
Helical iterations and agile adaptive transformation
Concluding with hope and confidence: using what we know to prepare for the unknown
Index
Biography
Adina Tarry is an AI & O/D strategist, psychologist, accredited coach, Visiting Lecturer and author of Coaching with Careers and AI in Mind. Adina’s consulting practice is informed by international business experience, psychology and cross cultural expertise, academic research, science, technology and ongoing professional development.






