1st Edition

Design Thinking for Smaller Enterprise Development a SOCIETALbyDesign Model for Adaptation to a Digital Age

By Adina Tarry Copyright 2020
152 Pages 9 B/W Illustrations
by Routledge

152 Pages 9 B/W Illustrations
by Routledge

Design Thinking for Smaller Enterprise Development captures the zeitgeist and concerns of the new Millennium and offers a fresh view on how business can be successful by benefiting the wider society it should serve. It also highlights the systemic negative impact of a consumption and profit-focussed economy and introduces an original model – SOCIETALByDesign™ – as a constructive alternative to... Read more

Introduction

Embracing a polymath capability

Sources of information and influences

Intended readership and outcomes

Contents, structure and style 

 

 

1 Trepidation and anticipation at the dawn of the new millennium of integrated digital technologies

Human evolution, industrial revolutions and the digital age

The “in-between” digital enterprise

People on the two sides of the e-commerce coin

Appraising enterprise needs and balancing contributions

 

 

2 New perspectives on adaptive responses

People at the centre of a new order enterprise and why design thinking is fit for this purpose

Handshakes, interfaces and overlaps: a multidisciplinary and cross-functional perspective on applying knowledge to optimise business

Dealing with change and the ongoing adaptive development of agile digital enterprises

 

3 SOCIETALByDesign™ Model of adaptive enterprise design and development: when embracing what is good for society and planet means doing

good business

The architecture of the SOCIETALByDesign™ Model

People bring businesses to life: enabling human energy to flow and flourish

Monitoring what we want to improve

Helical iterations and agile adaptive transformation

Concluding with hope and confidence: using what we know to prepare for the unknown

 

 

Index

 

Biography

Adina Tarry is an AI & O/D strategist, psychologist, accredited coach, Visiting Lecturer and author of Coaching with Careers and AI in Mind. Adina’s consulting practice is informed by international business experience, psychology and cross cultural expertise, academic research, science, technology and ongoing professional development.