Design Thinking for Smaller Enterprise Development captures the zeitgeist and concerns of the new Millennium and offers a fresh view on how business can be successful by benefiting the wider society it should serve. It also highlights the systemic negative impact of a consumption and profit-focussed economy and introduces an original model – SOCIETALByDesign™ – as a constructive alternative to relentless resource depletion, through an agile, adaptive, and respectful enterprise, which protects nature and civilisation and embraces a balanced and holistic purpose to serve people, planet and a positive legacy, as the heart of its very reason of being. The original SOCIETALByDesign™ model positions purpose, principles, framework and current techniques for a modern business to utilise and holistically integrate benefits for employees, society and environment thought its products and services. The SOCIETALByDesign™ model links purpose and business and synthesises an operating model that can be adopted, adapted and applied by any enterprise wishing to focus on shared prosperity and the good of people and planet instead of profit at any price.
The book is intended for business practitioners such as business founders and owners, angel investors, entrepreneurs, portfolio managers of investment funds, managers and leaders of companies large and small. It is also helpful for external business and organisation development consultants, mentors, coaches and specialists who provide services and expertise to enterprises design, change and optimisation. Because the book provides a practitioner’s perspective on business, it can also be useful to students, lecturers and academics.
Table of Contents
Embracing a polymath capability
Sources of information and influences
Intended readership and outcomes
Contents, structure and style
1 Trepidation and anticipation at the dawn of the new millennium of integrated digital technologies
Human evolution, industrial revolutions and the digital age
The “in-between” digital enterprise
People on the two sides of the e-commerce coin
Appraising enterprise needs and balancing contributions
2 New perspectives on adaptive responses
People at the centre of a new order enterprise and why design thinking is fit for this purpose
Handshakes, interfaces and overlaps: a multidisciplinary and cross-functional perspective on applying knowledge to optimise business
Dealing with change and the ongoing adaptive development of agile digital enterprises
3 SOCIETALByDesign™ Model of adaptive enterprise design and development: when embracing what is good for society and planet means doing
The architecture of the SOCIETALByDesign™ Model
People bring businesses to life: enabling human energy to flow and flourish
Monitoring what we want to improve
Helical iterations and agile adaptive transformation
Concluding with hope and confidence: using what we know to prepare for the unknown
Adina Tarry is an AI & O/D strategist, psychologist, accredited coach, Visiting Lecturer and author of Coaching with Careers and AI in Mind. Adina’s consulting practice is informed by international business experience, psychology and cross cultural expertise, academic research, science, technology and ongoing professional development.