1st Edition
Design Your Business A Creative Pathway to Transforming Ideas into Successful Products
Introduction. Chapter 1: A Design Mindset to Entrepreneurship. Chapter 2: A creative mindset for Entrepreneurship. Chapter 3: Empathy: The Art and Practice of Customer Discovery. Chapter 4: Creative Confidence Part 1: Say It! Articulate your Value Proposition. Chapter 5: Creative Confidence Part 2: Make It! The importance of prototyping. Chapter 6: The agile entrepreneur: Iterate, Iterate, and Iterate again! Chapter 7: Make it simpler: Design strategies for smart simplicity. Chapter 8: Design strategies to complexify your product. Chapter 9: The scientist entrepreneur: Learning from Failure. Chapter 10: From Prototypes to Businesses: Design Your Business Model. Chapter 11: A Primer on Intellectual Property. Chapter 12: How to craft effective investor presentations. Chapter 13: Let’s Talk Money. Chapter 14: Where do we go from here.
Biography
Luca Iandoli is Dean of the Collins College of Professional Studies at St. John’s University. Luca was a Fulbright Visiting Scholar at the MIT Center for Collective Intelligence and served as associate professor at the University of Naples Federico II, Italy, and as visiting professor at Stevens Institute of Technology, USA. His research focuses on collective intelligence, interaction design, and design-driven entrepreneurship.
Kevin T. James is Director of Finance and Business Operations in the Office of Student Success and Enrollment Management at St. John’s University. Previously, he served as an Assistant Dean and Director of Fiscal and Administrative Affairs in the Collins College of Professional Studies at St. John’s University. He is currently a doctoral student at Johns Hopkins University, focusing on entrepreneurial leadership in education.
