1st Edition
Design for Media A Handbook for Students and Professionals in Journalism, PR, and Advertising
384 Pages
by
Routledge
384 Pages
by
Routledge
384 Pages
by
Routledge
Also available as eBook on:
This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking... Read more
PART I: THE DEVELOPMENT OF MODERN MEDIA DESIGN 1. The evolution of publishing media 2. The 21st century media– design in practice 3. Cross media production – print and web publishing PART II: DESIGNING IN THE DIGITAL ERA 4. Pre-planning a publication 5. Information design 6. Content visualisation and structure 1: type 7. Content visualisation and structure 2: pictures 8. Content visualisation and structure 3: colour 9. Building a print or web page 10. Going to press/publishing on the web
Biography
Di Hand, Steve Middleditch
