Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.
In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.
This second edition also includes updates on the following:
- Illustration techniques
- Visual storytelling
- Incorporating 3D elements
- Social/mobile-first design
- Portfolio and concept development
- How to develop a distinct personal design style, and much more
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.
Table of Contents
Foreword to the 2nd Edition by Erin Sarofsky
Foreword to the 1st Edition by Justin Cone
Introduction: Motion Design
1. Design for Motion
2. Concept Development
3. Design Essentials
4. Stylistic Creative Briefs for Portfolio Development
5. Type-Driven Design Boards
6. Illustrative Design Boards
7. Information-Graphics/Data Visualization Design Boards
8. Character-Driven Design Boards
9. Tactile Design Boards
10. Modern Design Boards
11. Matte Painting
12. Illustrative Design Boards
13. Finding Inspiration
14. Looking Forward
15. Design for Motion "Young Guns"
Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.
"At a time when 'Motion Design' is clambering out of infancy and maturing as a discipline – yet when it is simultaneously complicated by rapidly evolving technologies, platforms and shifting economics – Design for Motion provides a comprehensive, contemporary blueprint for what it takes to be a 'Motion Designer' today. Austin's book reminds us to pay attention to the fundamentals of our craft, while inspiring us to ponder the potential for motion design as a communication tool, a storytelling platform and an art form into the future."
—Patrick Clair, Director, Antibody
"Austin is one of the first to identify and put down on paper a tangible, in-depth account of a new field that has quickly emerged within the design genre. For years, even professionals in the industry have had trouble giving it a title. Not only does Austin give it a name, but he also captures the essence of the field in a way that both young designers and professionals can appreciate. With words and pictures, he shares the process and explains in detail the knowledge base required for the field. He even questions industry leaders to qualify his process, making it a perfect balance of the academic and professional worlds."
—Erin Sarofsky, Executive Creative Director, Sarofsky