In 2007, Apple released the iPhone. With this release came tools as revolutionary as the internet was to businesses and individuals back in the mid- and late-nineties: Apps. Much like websites drove (and still drive) business, so too do apps drive sales, efficiencies and communication between people. But also like web design and development, in its early years and iterations, guidelines and best practices for apps are few and far between.
Designing Apps for Success provides web/app designers and developers with consistent app design practices that result in timely, appropriate, and efficiently capable apps. This book covers application lifecycle management that designers and developers use when creating apps for themselves or the entities that hired them. From the early discussions with a company as to how to what kind of app they want, to storyboarding, to developing cross platform, to troubleshooting, to publishing, Designing Apps for Success gives a taut, concise, and pragmatic roadmap from the beginning of the process all the way to the end. Developers and designers will learn not only best practices on how to design an app but how to streamline the process while not losing any quality on the end result. Other topics in this book include:
- Case studies that best showcase the development process at work (or not at work).
- Global examples of apps developed all over the world.
- Future proofing your apps
- Post-publishing: Promoting and marketing your apps and keeping it relevant.
- Consistent app design practices for consistently successful results.
Table of Contents
Section One: Designing Apps to Work
Chapter 1: Putting Apps to Work
Chapter 2: Designing your app
Chpater 3: Defining your App Creation Team
Section Two: Building Apps
Chapter 4: Creating Apps with Adobe PhoneGap
Chapter 5: Leveraging ActionScript to build Native Apps
Chapter 6: Developing Apps with Zero Code Tools
Chapter 7: Challenges and success of native iOS development
Chapter 8: Developing for Android
Chapter 9: The Dark Horse - Windows 8
Section Three: Marketing Your Apps
Chapter 10: Publishing to App Stores
Chapter 11: Making money from apps
Chapter 12: Promoting your apps
Chapter 13: Future Proofing your Apps
Matthew David is Chief Digital Strategist for the Professional Services Division at Compuware Corporation. Over the last three years, Matthew has consulted on mobile strategies for many companies. Mr. David is a published author of more than 10 books, including HTML5, Second Edition, HTML5 for Mobile Web Sites, and Flash Mobile. Matthew is Chief Digital Strategist for Compuware. You can follow him on Twitter @matthewadavid. More of his work can be found at www.visualizetheweb.com.
Chris Murman is a Project Manager and Agile Coach for the Custom Services Division of Bottle Rocket. From his first Palm Pilot to the iPhone 5S, Mr. Murman has had a passion for mobile devices that resulted in work as Scrum Master, Product Manager and Product Line Manager on mobile products. For the last two years, Mr. Murman has led in the writing and implementing of mobile strategies for three companies as well as the release of several iOS and Android apps. An avid blogger about the mobile community, his work can be found at chrismurman.com. Follow him on Twitter @chrismurman