1st Edition

Designing for Playful Engagement in Museums Immersion, Emotion, Narrative, and Gameplay

By Ed Rodley Copyright 2025
168 Pages 10 B/W Illustrations
by Routledge

168 Pages 10 B/W Illustrations
by Routledge

168 Pages 10 B/W Illustrations
by Routledge

Designing for Playful Engagement in Museums is filled with creative fodder for practitioners who wish to make more memorable and engaging experiences that promote a sense of presence, effectively evoke emotions, tell stories that transport them, and harness visitors’ innate playfulness. Providing readers with a framework for understanding playful engagement, Rodley details four concepts that,... Read more

Foreword; Preface; Chapter 1 The Magic Circle of the Visitor Experience; Chapter 2 Sensory Immersion: The Sense of “Being There”; Chapter 3 Emotional Evocation: The Importance of Feeling; Chapter 4 Narrative Transportation: Storytelling in a Digital Age; Chapter 5 Gameful Participation: Encouraging Playfulness; Chapter 6 Putting Together the Pieces of Playful Engagement; Index.

Biography

Ed Rodley is an award-winning experience designer and a Co-Founder and Principal at The Experience Alchemists (TEA), an experience design firm serving the cultural sector and beyond. Before starting TEA, Ed was Associate Director of Integrated Media at Peabody Essex Museum (PEM) in Salem, Massachusetts, USA.

“In Designing for Playful Engagement in Museums, Ed Rodley offers a rigorously grounded, practice-based framework for creating transformative visitor experiences in museums. Drawing on research from psychology, neuroscience, and human–computer interaction, as well as decades of museum work, Rodley explores how immersion, emotion, narrative, and “gameful design” can revitalize audience connection. Including valuable case studies, critical reflections, and tools for implementation, this is an essential guide for museum professionals and experience designers seeking to center human engagement in museum practice. This is a timely book which makes a serious case for making our museums more playful.”

Michael John Gorman, Director of the MIT Museum and Professor of the Practice of Science, Technology, and Society at MIT, USA

"Ed Rodley not only invites us into the “magic circle” of museum experiences, but enlightens, transports and guides us through the process of creating engaging museum visitor experience design. Designing for Playful Engagement in Museums is recommended for all professionals seeking to improve how museums support their audiences; it is a must read for those committed to making museum visits magical."

John H. Falk, CEO, Institute for Learning Innovation