216 Pages
by
Routledge
216 Pages
by
Routledge
216 Pages
by
Routledge
Also available as eBook on:
Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly... Read more
Preface and acknowledgements, Introduction: (Not) knowing the television audience, Part I Conquering the audience: the institutional predicament, Part II Marketing the audience: American television, Part III Serving the audience: European television, Conclusions: Understanding television audiencehood, Notes, Bibliography, Index
Biography
Ien Ang
`Ang's book is a much needed and highly thought-provoking analysis.' - Journal of Educational Television
