1st Edition
Destination Marketing Creating Memorable Tourism Experiences
1. Understanding Destination Marketing Concepts
2. Tourism Attractors
3. Destination Marketing Mix
4. Destination Marketing Organizations
5. Destination Marketing Experiences
6. Role of Social Media
7. Destination Marketing Strategies
8. Sustainability, Challenges, and Future Directions
Biography
Rupa Rathee, PhD, is Associate Professor in the Department of Management Studies, DCRUST, Murthal, Haryana, India. She has more than 20 years of teaching experience in marketing and human resources management. She has over 50 publications to her credit in national and international journals. She has also published several book chapters and attended more than 30 faculty development programs at prestigious institutes, such as the Indian Institutes of Management (IIM)- Bangalore, IIM-Calcutta, IIM-Kozhikode, Management Development Institute-Gurgaon, IITMGwalior, etc. Dr. Rathee has also completed several consultancy projects and a UGC (University Grants Commission)-sponsored major research project.
Pallavi Rajain, PhD, is Assistant Professor at Maharaja Surajmal Institute, New Delhi, India. She completed her PhD at DCRUST, Murthal, India; her BTech from Kurukshetra University; and her MBA from DCRUST, Murthal, India. She has qualified UGC NET and worked as a project fellow on a major UGC-sponsored research project on women entrepreneurship. She has over 30 publications in national and international journals, including those of Emerald and Sage publications, to her credit.
