1. The study of destination marketing
2. The Destination Marketing Organisation (DMO) and destination competitiveness
3. Destination Marketing Organisation (DMO) funding and governance
4. Co-operating to compete
5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism
6. Destination marketing strategy framework
7. Destination brand identity
8. Destination image
9. Destination brand positioning
10. Destination marketing communications
11. Destination marketing organisation (DMO) public relations and publicity seeking
12. The destination marketing organisation (DMO) and social media
13. The destination marketing organisation (DMO) and the travel trade
14. Destination marketing performance measurement
Biography
Steven Pike is Associate Professor of Marketing at Queensland University of Technology, Australia. Steven spent 20 years working in the tourism industry before completing his PhD in destination marketing in 2002 and is a regular speaker at international tourism conferences.
‘This extensively revised third edition positions the book as a contemporary classic on destination marketing. With a wide range of elucidative international case studies this textbook has a great impact on teaching in under- and post-graduate tourism programmes. This is absolutely the most important hands-on book on destination marketing ever written to date from an author who has equally spent 20 years in the tourism industry and 20 years in academia’.
Professor Filareti Kotsi, Zayed University, United Arab Emirates
‘This is a new edition of a text that brings a great deal of practitioner experience blended with academic research on a hot topic in tourism research. The author has a wealth of experience in this area and the text is synthesised in an exemplary manner for students and industry’.
Professor Stephen Page, University of Hertfordshire, United Kingdom
